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Money Matters

Generic Mobile Behaviour of a Mobile Wallet User in India – YES BANK

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Your leather wallet might be a great companion to keep a hold of your cash, credit cards, debit cards, shopping loyalty cards and more. But if it gets into the wrong hands, then the consequences can lead to theft of personal and financial credentials and funds. To prevent this, opting for a portable medium such as a Digital Wallet to hold funds and credentials is recommended.

Haven’t you heard of digital wallet yet? Digital wallet is a modern day technology that offers the opportunity to pay bills, transfer money, recharge and shop on the go using your smartphone. 

Looking further into the future of digital wallet, let us look at some of the key findings.

Mobile wallet users have increased significantly over the years. In today’s date, there are 40 million digital wallet users out of which 84 % are male users. Also, 64 % of smart phone users use digital wallet once a week and most of them spend an average amount of Rs 50- 200 every month. The majority of expenses are made on making railway bookings, M-commerce and cashless shopping. Moreover, the fact that it is extremely convenient to pay using wallets have led to a larger number of youth users.

One of the unique innovation in the online payment industry is YES Pay digital wallet. Catering to the needs of increasing users, YES Pay digital wallet promises ease and convenience while making payments. You no longer have to look for your card to make payments. By simply using the app registered you your mobile number, the payment gets done. With YES pay digital wallet, you get several unique benefits such as gift coupons, gift vouchers, as well as reward points, thereby making the entire payment and shopping experience favourable and safe.

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Digital Wallet with free Virtual card and UPI which can be used to send/receive money, mobile/DTH recharge, pay bills and much more

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