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YES BANK to provide Financial and Digital Literacy to farmers across Rajasthan and Haryana

  • YES BANK partners National Skills Foundation of India (NSFI) for imparting Good Agricultural Practice (GAP), Financial Inclusion and Digital Literacy of over 10,000 farmers

  • 1st phase of the program launched across 15 districts in Rajasthan and Haryana

New Delhi, May 10, 2018: YES BANK partnered National Skills Foundation of India (NSFI) to provide Financial and Digital Literacy, including workshops on Good Agricultural Practice (GAP), Digital banking initiatives amongst others to over 10,000 farmers across 15 districts in Rajasthan and Haryana.

Industry experts from NSFI and YES BANK will lead the trainings in batches of 30-40, complete with the help of interactive visual and audio aids including case videos, how-to guides and detailed presentations. With these workshops, the Bank aims to address the larger goal of ‘Doubling Farmer’s Income by 2020’ - a collective ambition of the country spearheaded by the Hon’ble PM via a three pronged approach -

  • Financial Inclusion: Improving farmers' access to financing is key to support inclusive social and economic development amongst India’s Agri supported societies. Highlights of the workshop include basics of financing/ loans/ available credit instruments etc.

  • Digital Literacy: Digital literacy can potentially equip farmers =with better access to agricultural know-how and effective use of Digital banking resources

  • Good Agricultural Practice (GAP): Sustainable practices such as drip irrigation, efficient fertilizers/ right techniques, organic farming(environmental, economic and social) for on-farm processes, resulting in increased efficiency (higher ROI) and quality produce

Speaking on the occasion, Rana Kapoor, MD & CEO, YES BANK and Chairman, YES Global Institute said, “The sustainable growth of any nation is closely related to the extent of inclusion of its population into the financial fabric of its economy. While the Government has taken noteworthy steps to promote financial literacy amongst Agri communities, thereby having outlined a framework to approach farming as a business, there is an increasing need for financial education for furthering financial inclusion and inclusive growth.

As part of our endeavor to design an inclusive financial ecosystem, sensitive to cognitive and resource limitations of rural households, YES BANK along with NFSI are pleased to provide necessary impetus towards the country’s shared vision of Doubling Farmers’ Income by 2022 and ensuring food security.”

YES BANK remains committed to support budding entrepreneurs realize their dreams, and towards the same, the bank continues to foster, mentor and support start-ups, especially those impacting change in the food & agri ecosystem of the country. With active involvement in recent flagship Government initiatives such as, World Food India 2017 (led by Ministry of Food Processing Industry), Agri Udaan 2.0 (Food & Agri accelerator of ICAR-NAARM & DST) and TERI WSDS, the bank hopes to scale up its existing, industry first, in-house Agri Knowledge Banking expertise. YES BANK organized the inaugural #FutureAgriTech Summit in 2017, as part of a series of Road to GES events of the Global Entrepreneurship Summit (GES), wherein the bank furthered its keen interest in inspiring a culture of Entrepreneurship with several dialogues and deliberations. Having established a leading role in the Agri financing & innovation space, YES BANK plans to foster increased innovation and productivity in the F&A sector through key initiatives and proactive support mechanisms, aimed at the sustainable growth and development of the sector.

About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

For media queries, please contact:

YES BANK
Alisha Prakash
Ph.: +91 7042662323
Email: alisha.prakash@yesbank.in

Adfactors
Jyothi Goswami
Ph.: Mob: +91 9987036388
Email: jyothi@adfactorspr.com

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