Mumbai, November 22, 2017: YES Culture, the cultural division of YES Global Institute, a practicing think tank of YES BANK, and Sahapedia, the online encyclopedia of Indian arts and culture, have teamed up to host ‘India Heritage Walk Festival’, a month-long, multi-city event, introducing people to the tangible and intangible culture and heritage of their cities, and celebrating India’s rich cultural diversity.
The maiden edition of this nationwide festival will kick start in February 2018 and has been conceived by Sahapedia, along with YES Culture as an annual event. The festival will feature nearly 65 public engagement events, including heritage walks (themed, curated and guided tours conducted by experts), baithaks (talks) and workshops in 18 cities, focusing on diverse aspects such as architecture, food, heritage, crafts, nature, and art that make up the cultural fabric of our country
The heritage walks will cover museums, historically significant monuments, markets, interesting natural landscapes and cultural pockets in the cities known for their cuisine or crafts. For those attracted to city lights, there will be walks by night; treasure hunts for the adventurous and Insta-meets for social media-savvy photographers.
Curated by Sahapedia and YES Culture, the walks will be tailored for user groups such as students, travelers and corporate teams. There will be special walks for people with special abilities and children from underprivileged backgrounds, lending the festival a more inclusive character. The India Heritage Walk Festival will cover large metros, including Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad, and other historically significant cities such as Agra, Ahmedabad, Bikaner, Kochi, Pune, Patan, Itanagar, Varanasi and Patna.
Mr. Rana Kapoor, MD & CEO, YES BANK, and Chairman, YES Global Institute, said, “India boasts of a rich heritageand cultural history, which resides in its diverse and profound architectural sites. Civil society participation with heritage through heritage walks is integral to the preservation and conservation of these sites. The model of heritage tourism works in tandem with the local community and has the potential to instill the value of self-pride to further the agenda of development.”
Ms. Preeti Sinha, Glocal Convenor, YES Global Institute and Senior President, YES BANK, said, “Through YES Culture’s heritage programmes, we are committed to developing socially inclusive heritage cities in India for 21st century citizens. India Heritage Walk Festival is a concrete step towards achieving this goal as collective interventions will create opportunities for young people to engage with their cities and understand the latent potential for developing India’s creative and cultural industries.”
“We are happy to have the support of YES Culture for this project. Heritage walks are a fun, interactive and informative way for people to get to know and understand the history, character and built spaces of their cities and hometowns. The festival will not just be an exploratory exercise; we are hoping it will attract a large number of participants and establish heritage walks as a means to bring people closer to their cities,” said Sudha Gopalakrishnan of Sahapedia.
About YES CULTURE
YES Culture, a division within YES Global Institute, the think-tank of YES BANK, is dedicated towards the promotion, development and conservation of India’s cultural heritage. YES Culture is positioned to drive inclusive socio-economic development through the promotion of creativity and innovative Indian arts. It engages with the government, industry and academia to foster synergies between stakeholders and works towards identifying stand-out initiatives that it can engage with as key participants and partners. An important aspect of their work is advocating research on cultural issues and organizing platforms to augment awareness of India’s rich cultural heritage.
About YES BANK
YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/
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