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Mumbai, July 17, 2017: YES BANK, India’s 5th largest private sector bank has partnered with Eureka Mobile to launch ‘Tap to Shop’, an innovative shopping experience on YES PAY digital wallet. Eureka Mobile with its pioneering technology will power this m-commerce platform partnering YES PAY to serve  deals from brands every day to over half a million YES PAY users.

Every YES PAY user will be eligible to receive a unique deal when they unlock their phones at a particular time in the day. If the user wishes to buy the product, they could click on the deal and place the order through the YES PAY app. The entire ‘Tap to Shop’ experience takes just 14 seconds to complete from start to end.

Eureka Mobile’s advanced algorithm and technology helps to serve targeted, time segmented deals & offers from the app to suit the customer’s needs. Instant shopping needs to ensure seamless and quick payment option. Eureka’s out of app experience would ensure guaranteed engagement for the brand and a differentiated value proposition in an otherwise price-driven e-commerce segment. The pièce de résistance is the multi-reveal auto dissolving screen that promises to intrigue the user. Also, it would save customer time from browsing for the product and going through several clicks in the buying process.

Ritesh Pai, Chief Digital Officer at YES BANK said, “We are committed to leading the digital landscape through innovation and creating multiple use cases for customer delight. We are happy to partner with Eureka Mobile to leverage their pioneering m-commerce solution – Tap to Shop. Through this collaboration we will enable YES PAY users with a faster, secure and enjoyable shopping experience. Going forward, we plan to extend the same to all our mobility solutions. The solution has been specifically designed considering the needs of millennials whose decision-making parameters are heavily skewed towards speed and on mobile-enabled platforms.”

Speaking on the partnership Rahul Jaywant, Founder and CEO of Eureka Mobile Advertising said, “We are witnessing the dawn of a ‘Mobile First’ era. Eureka Mobile’s vision is to be a key player in this renaissance. The launch of Tap to Shop, the fastest M Commerce Platform anywhere, is part of our technology roadmap. We are excited to partner YES BANK and look forward to working with their professional team.” 

Commenting on this collaboration Manoj Padmanabhan, Director-Business Eureka Mobile Advertising said, “We are happy to partner YES PAY in launching this M-commerce platform and give YES PAY users a cool and easy way to shop from some of the most reputed brands. This is just the beginning of our partnership and we have more exciting plans to make our engagement journey with the YES PAY users more valuable.”

About Eureka Mobile:

Eureka Mobile Advertising is UK headquartered enterprise with offices in London and Mumbai. We believe in technology lead by design and user experience. Eureka Mobile’s proprietary technology has proven to deliver significantly higher return on investment. In addition to m-commerce its core technology is used in a number of applications including employee and customer engagement.

Eureka is one of the most advanced and innovative ‘live engagement’ platforms on the go, that delivers content directly to the mobile’s idle screen ensuring a guaranteed view. Viewers can choose to tap to see more, save for later, mark as favourite or swipe to dismiss.


YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 9 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at

YES BANK Limited
Jitesh Patel

Jyothi Goswami

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