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YES BANK launches 2nd edition of 'YES LIFE - Literacy for Financial Empowerment'; aims to bring financial literacy to more than 50,000 people

  • In FY17-18, YES BANK will conduct financial literacy camps in 32 districts, through 157 rural branches in seven states, including Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab and Rajasthan
  • Through the hour-long engagement at the Financial Literacy Camps, YES BANK aims to sensitize participants on the importance of financial planning, through an interactive medium of street plays

Mumbai, October 6, 2017: YES BANK, India’s fifth largest private sector Bank, has launched the second edition of 'YES LiFE - Literacy for Financial Empowerment', a financial literacy CSR initiative. In FY2016-17, YES BANK conducted 1,735 financial literacy camps, across 34 districts through 148 rural branches, benefitting over 60,000 people.

In FY17-18, YES BANK will conduct financial literacy camps in 32 districts, through 157 rural branches in seven states, including Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab and Rajasthan; targeting 50,000 plus beneficiaries. The implementation partner for this program is VKS Sharanya Society.

Through the Financial Literacy Camps, YES BANK aims to sensitize participants on the importance of financial planning through the interactive medium of street plays in the areas ofbasic savings, debt, insurance pension, relevant government schemes, various financial market products and the rewards and risks associated with it. The main objective is to arm the participants with the knowledge needed to make informed financial choices.

Speaking about the program, Ms Namita Vikas, Group President and Global Head Climate Strategy and Responsible Banking, YES BANK, said, “In line with its responsible banking ethos, YES BANK is committed to the national priority of improving financial literacy in rural areas. We at YES BANK truly believe in the principle of ‘inclusive growth’ and reaching out to the last mile, to realize the collective dream of an empowered and equitable India. It is our constant endeavor to bring the unbanked and under banked into the formal Banking sector.”

In line with the Government’s vision of creating a new and better India by 2022, and in congruence with the UN Sustainable Development Goal 1 to ‘End Poverty’, YES BANK launched the first edition of YES LiFE for Financial Empowerment in 2016.

About YES BANK

YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 9 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at http://www.yesbank.in/

YES BANK
Devika Ghosh
Email: devika.ghosh@yesbank.in

Adfactors
Jyothi Goswami
Email: jyothi@adfactorspr.com

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