- In FY17-18, YES BANK will conduct financial literacy camps in 32 districts, through 157 rural branches in seven states, including Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab and Rajasthan
- Through the hour-long engagement at the Financial Literacy Camps, YES BANK aims to sensitize participants on the importance of financial planning, through an interactive medium of street plays
Mumbai, October 6, 2017: YES BANK, India’s fifth largest private sector Bank, has launched the second edition of 'YES LiFE - Literacy for Financial Empowerment', a financial literacy CSR initiative. In FY2016-17, YES BANK conducted 1,735 financial literacy camps, across 34 districts through 148 rural branches, benefitting over 60,000 people.
In FY17-18, YES BANK will conduct financial literacy camps in 32 districts, through 157 rural branches in seven states, including Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab and Rajasthan; targeting 50,000 plus beneficiaries. The implementation partner for this program is VKS Sharanya Society.
Through the Financial Literacy Camps, YES BANK aims to sensitize participants on the importance of financial planning through the interactive medium of street plays in the areas ofbasic savings, debt, insurance pension, relevant government schemes, various financial market products and the rewards and risks associated with it. The main objective is to arm the participants with the knowledge needed to make informed financial choices.
Speaking about the program, Ms Namita Vikas, Group President and Global Head Climate Strategy and Responsible Banking, YES BANK, said, “In line with its responsible banking ethos, YES BANK is committed to the national priority of improving financial literacy in rural areas. We at YES BANK truly believe in the principle of ‘inclusive growth’ and reaching out to the last mile, to realize the collective dream of an empowered and equitable India. It is our constant endeavor to bring the unbanked and under banked into the formal Banking sector.”
In line with the Government’s vision of creating a new and better India by 2022, and in congruence with the UN Sustainable Development Goal 1 to ‘End Poverty’, YES BANK launched the first edition of YES LiFE for Financial Empowerment in 2016.
About YES BANK
YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.
YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of becoming “INDIA’s FINEST QUALITY BIG BANK by 2020”.
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