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YES BANK launches ‘More with Morya’ Campaign this festive season- with focus on Mandis and APMC’s across the country

First Mandi Activity in a series of ten in partnership with APMCs and Commodity Markets

Pune, August 7, 2018: YES BANK, India’s fourth largest private sector Bank, has launched its first ever ‘Mandi Activity’ called ‘More with Morya’ as a part of the Market Yard Loan Carnival in Pune. This is the first in series of upcoming events to be organized in partnership with Agricultural Produce Market Committee (APMCs) & Commodity Markets across 10 cities, starting with Pune.

It is a first of its kind event and YES BANK will be the first and only Bank to participate in such an event. This event will allow wholesalers in the grain, fruit & vegetable and milk industry to understand the commercial vehicle loan primarily conceptualized for the agricultural sector to help increase their business. The event will also have vehicle displays by Tata, Eicher and Ashok Leyland and the visitors will have to opportunity to avail a free test drive at the venue.

The event will help visitors get information regarding the Bank products thereby helping them expand their scope of business and effectively utilize their capital for best returns. It will also allow the Bank to reach out to its retail Agri traders and foster a deeper relationship with them by the means of exclusive offers for the members of the Market Yard. This launch comes at the auspicious occasion of Vinayaka Chaturthi and is a way for the Bank to provide better and more targeted services to its customers.

Talking about the event, Rajan Pental, Group President and Group Head - Branch and Retail Banking at YES BANK, said, “With our increasing focus on the retail segment, this event gives us a great opportunity to connect with our customers in the commercial vehicle segment, understand their requirements and be able to cater to them with specific products. YES BANK aims to help its customers scale up their business and this series of events across the country will help us interact with a large number of them spread across geographies to be able to maximize benefits for them.”

About YES BANK

YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at http://www.yesbank.in/

For media queries, please contact:

YES BANK
Swati Singh
Email: swati.singh6@yesbank.in

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Jyothi Goswami
Email: jyothi@adfactorspr.com

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