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YES BANK launches ‘More with Morya’ Campaign this festive season- with focus on Mandis and APMC’s across the country

First Mandi Activity in a series of ten in partnership with APMCs and Commodity Markets

Pune, August 7, 2018: YES BANK, India’s fourth largest private sector Bank, has launched its first ever ‘Mandi Activity’ called ‘More with Morya’ as a part of the Market Yard Loan Carnival in Pune. This is the first in series of upcoming events to be organized in partnership with Agricultural Produce Market Committee (APMCs) & Commodity Markets across 10 cities, starting with Pune.

It is a first of its kind event and YES BANK will be the first and only Bank to participate in such an event. This event will allow wholesalers in the grain, fruit & vegetable and milk industry to understand the commercial vehicle loan primarily conceptualized for the agricultural sector to help increase their business. The event will also have vehicle displays by Tata, Eicher and Ashok Leyland and the visitors will have to opportunity to avail a free test drive at the venue.

The event will help visitors get information regarding the Bank products thereby helping them expand their scope of business and effectively utilize their capital for best returns. It will also allow the Bank to reach out to its retail Agri traders and foster a deeper relationship with them by the means of exclusive offers for the members of the Market Yard. This launch comes at the auspicious occasion of Vinayaka Chaturthi and is a way for the Bank to provide better and more targeted services to its customers.

Talking about the event, Rajan Pental, Group President and Group Head - Branch and Retail Banking at YES BANK, said, “With our increasing focus on the retail segment, this event gives us a great opportunity to connect with our customers in the commercial vehicle segment, understand their requirements and be able to cater to them with specific products. YES BANK aims to help its customers scale up their business and this series of events across the country will help us interact with a large number of them spread across geographies to be able to maximize benefits for them.”

About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

For media queries, please contact:

YES BANK
Swati Singh
Ph.: +91 9874560033
Email: swati.singh6@yesbank.in

Adfactors
Jyothi Goswami
Ph.: Mob: +91 9987036388
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