Mumbai, August 13, 2018: YES BANK, India’s fourth largest private sector Bank, has unveiled a comprehensive 360 degree campaign for Savings Account, Current Account and Fixed Deposits, focusing on the evolving needs of aspirational consumers who want to grow, aim for progress in life and not settle for anything less.
The campaign includes TVC, Print, Out of Home, Digital and Social media advertising. Conceptualized by Triton Communications, the integrated campaign kicked off with a lighthearted TVC. The campaign will be promoted across important Business and General news Television channels through two TVCs on Savings Account and Current Account offerings. YES BANK’s Green: Future Deposit product would also be seen on Television through shorter creatives. The campaign would be further supplemented by impactful Print, Out of Home, Digital and Social media advertising.
The campaign has been strategically launched at a time when YES BANK is at an inflexion point of its growth journey and Retail Banking plays an instrumental role in propelling this further. With a full retail product suite, YES BANK is poised to grow at an accelerated rate. This campaign complements the previous brand efforts to make YES BANK the preferred Bank of choice for its customers.
Speaking about the campaign, Rana Kapoor, MD and CEO, YES BANK, said, “This significant campaign is synergistically aligned with the 14th Anniversary and the Large Phase of the Bank, which is driven by sustained growth in the Retail Banking businesses. YES BANK’s superior offerings on Savings Accounts, Current Accounts and the innovative Green: Future Deposits are certain to deliver greater value to our valued customers.”
Explaining the campaign, Rajat Mehta, Senior President & Head - Retail Marketing and Brand Management says, “YES BANK is a positive and optimistic brand and this campaign highlights the aspirations and ever growing progress of Indians. It further embellishes the INDIA bole YES! positioning of the brand, which is a salute to the indomitable spirit of the people of our nation. Through this 360 degree campaign, we aim to highlight the positive transformation that the consumers are seeking and YES BANK’s role as a trusted partner in this journey.”
The launch of this YES BANK consumer centric campaign is a testament to the strong retail products proposition of the Bank to provide best in class interest rates and future ready digital solutions. The campaign aims to create an instant connect with the customers as it showcases the youth’s endeavors in order to succeed and the fact that they will stop at nothing to achieve the goals they aspire for.
The narrative of the TVC for Savings Account is anecdotal and in a very jovial manner compares and contrasts the different ways in which people approach things in their everyday lives and how these small activities set them apart from one another, making one group successful and the other laggards. The mention of YES BANK’s higher than peers’ interest rates ties in perfectly with the messaging of the TVC. Just as fast paced growth is important to youth today, similarly YES BANK believes in providing better and higher returns to its customers
Link to the TVC: https://www.facebook.com/YESBANK/videos/10155391563302610/
YES BANK products help fast track growth:
Apart from providing one of the highest Savings Account interest rate of 6% p.a. vis-à-vis 3.5% p.a. by other major Private sector Banks, YES BANK’s Current Account solutions, tailored around specific MSME needs, also provides access to YES MSME – India’s 1st MSME Banking App.
Green Future: Deposit, a first-of-its-kind special paperless Fixed Deposit, provides a peak interest rate of 7.5% p.a. for regular clients and 8% p.a. for Senior Citizens. YES BANK further plants a tree on every FD opened in order to further YES BANK’s Responsible Banking initiative.
About YES BANK
YES BANK, is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 9 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/
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