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YES BANK joins hands with National Mission for Clean Ganga (NMCG) for Yamuna ghat clean-up drive

  • Yamuna river ghat clean-up drive witnessed participation of more than 250 volunteers from YES BANK and NMCG

  • Cleaned Over 15 tons of garbage from the river ghat

June 4, 2018, Delhi:  YES BANK, India’s fourth largest private bank, collaborated with National Mission for Clean Ganga (NMCG) for Yamuna river ghat clean-up drive on Saturday, June 2, 2018. Dignitaries such as Shri Rajiv Ranjan Mishra, Director General, NMCG; Shri Hitesh Kumar Makwana, Executive Director (Projects), NMCG, and YES BANK officials among others joined more than 250 volunteers from YES BANK and NMCG, and cleaned over 15 tons of garbage from the river ghat. 

The activity, part of YES BANK’s unique community engagement program - YES COMMUNITY, was undertaken to mark the upcoming World Environment Day on June 5, 2018.

Commenting on the initiative, Rana Kapoor, MD & CEO, YES BANK, said, “The Government has unveiled several mitigation and adaptation measures to rejuvenate the Ganga. Private sector has to play a pivotal role in influencing positive environmental and social outcome in the river ecosystem. YES BANK, through its YES COMMUNITY platform, aims to act as a multiplier force for creating positive impact in our communities and we are proud to be associated with this critical mission for clean Ganga.”

Shri Rajiv Ranjan Mishra, Director General, NMCG, said, “Ahead of World Environment Day, NMCG in association with YES BANK organized a cleanliness drive at Kalindi Kunj ghat. In line with the theme of this year’s World Environment Day, a team volunteered to eliminate plastic along with other solid waste. It is heartening to see the enthusiastic involvement of so many other departments and local people. While I thank all who participated today in the event, I request the people of Delhi to join hands with us in more numbers to clean River Yamuna. The involvement of each and every one of us is indispensable to clean Ganga mission.”

YES COMMUNITY is YES BANK’s unique community outreach engagement program that utilizes the Bank’s 1100 strong branch network as a knowledge exchange platform to partner local communities in driving environmental action and social transformation. Through YES COMMUNITY, YES BANK branches act as community transformation centers, connecting stakeholders in Branch Serving Areas (BSA), on socially & environmentally pertinent issues, forging partnerships and taking interactions beyond the transactional. In FY18, YES COMMUNITY’s initiatives, aimed at enhancing India’s green cover, spreading awareness about cleanliness and waste management, youth empowerment, and financial literacy, among many others, touched over two million lives.

About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

For media queries, please contact:

YES BANK
Alisha Prakash
Ph.: +91 7042662323
Email: alisha.prakash@yesbank.in

Adfactors
Jyothi Goswami
Ph.: Mob: +91 9987036388
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