Mumbai, February 19, 2018: YES BANK, India’s fourth largest private sector Bank, was recognized in the prestigious ET Best BFSI Brands 2018, which honors brands with exemplary initiatives, practices and innovations across the BFSI sector.
The performance of the brands was analyzed based on market capitalization, diversity of offerings and Brand Recall. The winners were chosen after going a comprehensive quantitative and qualitative analysis of the overall performance of the companies, before making it to the final list.
Commenting on the award, Rana Kapoor, Managing Director & CEO, YES BANK, said “It is a moment of significant pride and honour for YES BANK to receive this coveted recognition from Economic Times. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Growth, Innovation and Responsible Banking. We continue to evolve into a DIGITAL bank with an uncompromising vision of becoming “India’s Finest Quality Large Bank.”
The ET Best BFSI Brands Initiative was started by ET Edge, guided by a research study with Deloitte. The 2nd Edition of the Best BFSI Brands coffee table book presents the bright spots in the BFSI domain, analyzing their performance on the basis of market capitalization, diversity of offerings and Brand Recall.
About YES BANK
YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.
YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.
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