Mumbai, February 19, 2018: YES BANK, India’s fourth largest private sector Bank, was recognized in the prestigious ET Best BFSI Brands 2018, which honors brands with exemplary initiatives, practices and innovations across the BFSI sector.
The performance of the brands was analyzed based on market capitalization, diversity of offerings and Brand Recall. The winners were chosen after going a comprehensive quantitative and qualitative analysis of the overall performance of the companies, before making it to the final list.
Commenting on the award, Rana Kapoor, Managing Director & CEO, YES BANK, said “It is a moment of significant pride and honour for YES BANK to receive this coveted recognition from Economic Times. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Growth, Innovation and Responsible Banking. We continue to evolve into a DIGITAL bank with an uncompromising vision of becoming “India’s Finest Quality Large Bank.”
The ET Best BFSI Brands Initiative was started by ET Edge, guided by a research study with Deloitte. The 2nd Edition of the Best BFSI Brands coffee table book presents the bright spots in the BFSI domain, analyzing their performance on the basis of market capitalization, diversity of offerings and Brand Recall.
About YES BANK
YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/