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YES BANK first to bring Mastercard’s World Elite platform to India; Also launches bespoke Yes Private Banking programme

  • Introduces Yes Private World Elite Credit card for ultra HNIs, by invitation only
  • This is a first-in-India launch of Mastercard’s highest platform - World Elite, which enables a wide range of global privileges for the cardmember

Mumbai, September 25, 2017: YES BANK, India’s fifth largest private sector bank, has launched the uber-exclusive, by invitation only Yes Private Credit Card on the most premium Mastercard World Elite platform. This top-of-the-line World Elite platform, focused on ultra HNI consumers, is available only in select countries globally including USA, Canada, Singapore and is being launched in India for the first time, in partnership with YES BANK.

The Yes Private World Elite Credit Card, catering to India’s affluent, is powered by best-in-class features delivered through specialized Global Concierge Services, which will be backed by the Mastercard Affluent Services Hub based in Australia. This card provides access to best-in-class global privileges across Travel, Lifestyle, Hospitality, Dining, Entertainment and Wellness for the ultra HNI, global Indian. The card comes with a top-of-the-line unique customer value proposition of priceless experiences offered by Mastercard.

This, strictly by-invitation-only lifestyle card, shall be issued to select 2500 customers only, making it a highly aspirational product.

Speaking about the launch, Rana Kapoor,Managing Director & CEO, YES BANK said, “The launch of Yes Private Credit Card is highly momentous for YES BANK. We are proud to be the first bank in India to launch Mastercard’s top of the line World Elite platform. More significantly, we are delighted to launch the Yes Private Wealth program, which will cater to ultra HNIs and will significantly help in building YES BANK as the preferred bank for this highly premium and discerning segment of customers. This comprehensive banking and wealth management program will be positioned at the highest level, above the existing YES First program for HNIs and YES Prosperity program for Retail consumers.”

Porush Singh, Country Corporate Officer, India and Division President, South Asia, Mastercard said, “Rising affluence is the biggest driver of consumption in India today, and it is expected to make the country the third-largest consumer economy in the world by 2025. Along with this growth, consumer behaviour and spending patterns are changing. Mastercard is cognizant of affluent consumers’ needs and preferences, and we believe in designing not just products but experiences for them. With the launch of this exclusive by-invitation only Yes Private Credit Card on the Mastercard World Elite platform, we are catering to this segment by offering privileges and experiences that bring value to them no matter where they are while complementing their bespoke needs.”

The unique list of highly exclusive privileges on the Yes Private World Elite Credit Card, include a bouquet of global privileges, available only on this card in India. Some of these benefits include:

Travel Privileges
  • Special fares, Savings on Air travel fares with leading airlines like Etihad and Jet Airways
  • Special Privileges on Private Jets, Limousines and Car Rental Services globally
  • Unlimited access to International & Domestic Lounges for Primary and Add-on Cardmember
  • Savings on Airport by Invitation programme

Hotel Privileges

  • Privileges across leading hotel chains like Fairmont, Raffles & Swissotel. Also exclusive benefits in over 1250 hotels globally.

Dining Privileges

  • Curated Epicurean dining experiences globally
  • Benefits across over 300 top fine dining restaurants in India through YES Culinary Experiences
  • Complimentary Club ITC Culinaire membership

Golf Privileges

  • Access to best in class Golf courses in India and abroad

Night Life Privileges

  • Privileges across select clubs worldwide

Wellness Privileges

  • Comprehensive, holistic healthcare and wellness benefits with leading  partners like Ananda Spa, Texas Medical, Max healthcare and more

MasterCard Moments

  • Exclusive ‘priceless’ experiences from Mastercard through global partnerships across sports, life-style, entertainment and travel


About Mastercard
The card is offered at membership fee of Rs. 50,000 and a renewal fee of Rs. 10,000. The Card will be available initially across select cities in India including Mumbai, Delhi and Bengaluru among others.With the launch of the Yes Private Credit Card, YES BANK has also launched its Yes Private Wealth program, designed for ultra HNIs and positioned at the highest end of its customer segmentation for Individuals.

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry.  We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

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About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

YES BANK
Swati Singh
Ph.: +91 9874560033
Email: swati.singh6@yesbank.in

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