Mumbai, November 9, 2017: YES BANK, India’s fifth largest private sector Bank announces the appointment of Prasun Sikdar as Group President & Head – Bancassurance and Mutual Fund Distribution Business.
Prasun Sikdar will be responsible for managing and growing the Key Bancassurance & Mutual Fund Alliances and Partnerships. In this critical leadership role, he will play a vital role in accelerating YES BANK’s Bancassurance Open Architecture strategy. YES BANK has been intensely focusing on growing the Retail and Branch Banking businesses, and Prasun joins at this very critical inflexion point in the bank’s rapidly growing journey.
Prasun will leverage on the STRENGTH, SCALE and REACH of the Bank’s vast 1040+ Branch Network across all States and Union Territories and Digital Platforms to provide a complete bouquet of wealth and insurance products to its HNI/Retail/MSME customers through well segmented propositions of Yes Private, YES First, YES Premia and YES Prosperity. He will ensure the roll out of state-of-the-art Digital Platforms through Alliances and Partnerships thereby ensuring virtual customer acquisition and seamless customer experience.
Prasun has over 21 years of rich experience managing partnerships, Joint Ventures, start-ups and new business development, creating and executing the sales and distribution strategy, and managing retail distribution. In his last role, he led Sales and Distribution of ICICI Prudential Life Insurance. Prasun has also been associated with GE Capital (SBI Cards) and Citicorp.Prasun holds a Masters in Economics from Calcutta University.
About YES BANK
YES BANK, is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 9 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/