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YES BANK announces Appointment of Prasun Sikdar, Global Head - Bancassurance and Mutual Fund Distribution

Mumbai, November 9, 2017: YES BANK, India’s fifth largest private sector Bank announces the appointment of Prasun Sikdar as Group President & Head – Bancassurance and Mutual Fund Distribution Business.

Prasun Sikdar will be responsible for managing and growing the Key Bancassurance & Mutual Fund Alliances and Partnerships. In this critical leadership role, he will play a vital role in accelerating YES BANK’s Bancassurance Open Architecture strategy. YES BANK has been intensely focusing on growing the Retail and Branch Banking businesses, and Prasun joins at this very critical inflexion point in the bank’s rapidly growing journey.

Prasun will leverage on the STRENGTH, SCALE and REACH of the Bank’s vast 1040+ Branch Network across all States and Union Territories and Digital Platforms to provide a complete bouquet of wealth and insurance products to its HNI/Retail/MSME customers through well segmented propositions of Yes Private, YES First, YES Premia and YES Prosperity. He will ensure the roll out of state-of-the-art Digital Platforms through Alliances and Partnerships thereby ensuring virtual customer acquisition and seamless customer experience.

Prasun has over 21 years of rich experience managing partnerships, Joint Ventures, start-ups and new business development, creating and executing the sales and distribution strategy, and managing retail distribution. In his last role, he led Sales and Distribution of ICICI Prudential Life Insurance. Prasun has also been associated with GE Capital (SBI Cards) and Citicorp.Prasun holds a Masters in Economics from Calcutta University.

About YES BANK

YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of becoming “INDIA’s FINEST QUALITY BIG BANK by 2020”.

YES BANK
Swati Singh
Ph.: +91 9874560033
Email: swati.singh6@yesbank.in

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Jyothi Goswami
Ph.: Mob: +91 9702488388
Email: jyothi@adfactorspr.com

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