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YES BANK and Paisabazaar.com collaborate to digitize lending through API integration

  • Real time in-principle loan offer from YES BANK on  Paisabazaar.com

  • Direct integration with YES BANK’s core systems and processes through APIs

  • Seamless flow of customer information and documents (image based) for instant credit-decision of cases

  • Significant reduction in TAT for customer contact and loan approvals

  • Clocked 3687 logins for Rs. 155 crore through this integration

Mumbai, April 23, 2018: YES BANK, India’s fourth largest private sector Bank, announced digitization of its lending processes with an API based integration on the platform of Paisabazaar.com, India’s No.1 marketplace for loans and cards. This API based lending model is a first of its kind model wherein Paisabazaar.com platform is integrated directly into the Bank’s core processing systems to deliver a superior customer experience. Till date this API based platform has led to 3,687 logins for Rs. 155 crore.

YES BANK is one of the few financial institutions to have built this capability along with Paisabazaar.com for their customers. This announcement comes on the back of YES BANK’s strategic partnership with Paisabazaar.com in 2017, to offer conditionally approved loans* to their existing customers. 

With this API based model, any customer applying from Paisabazaar.com with YES BANK as their preferred bank will get a seamless loan processing experience.

Commenting on the development, Rajan Pental, Group President and Group Head - Branch and Retail Banking, YES BANK, said, “This API based lending model envisages making the credit process more templated and will digitize most of the lending processes in order to significantly reduce paperwork thereby reducing the decision turn-around-time for customers. The collaboration between YES BANK and Paisabaazar.com will see the evolution of a first such model between two large entities in order to further scale and expand customer reach. This will also help in building significant cost and process efficiencies for both YES BANK and Paisabazaar.com.”

Naveen Kukreja, CEO & Co-founder, Paisabazaar.com, said, “We, at Paisabazaar.com, aim to provide our customers a completely seamless experience while choosing the most-suited financial product. This year, our biggest focus area is to use technology and data extensively to offer consumers maximum convenience. This API integration with YES BANK is a step in that direction which will take the consumer experience on Paisabazaar.com to the next level.”

Lending process through Paisabazaar.com

*Conditionally approved loans are offers made basis customers declaration. The final offer will be made post submission of the Application form

About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

For further information, please contact:

YES BANK
Swati Singh
Ph.: +91 9874560033
Email: swati.singh6@yesbank.in

Adfactors
Jyothi Goswami
Ph.: Mob: +91 9987036388
Email: jyothi@adfactorspr.com

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