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YES BANK and Paisabazaar.com collaborate to digitize lending through API integration

  • Real time in-principle loan offer from YES BANK on  Paisabazaar.com

  • Direct integration with YES BANK’s core systems and processes through APIs

  • Seamless flow of customer information and documents (image based) for instant credit-decision of cases

  • Significant reduction in TAT for customer contact and loan approvals

  • Clocked 3687 logins for Rs. 155 crore through this integration

Mumbai, April 23, 2018: YES BANK, India’s fourth largest private sector Bank, announced digitization of its lending processes with an API based integration on the platform of Paisabazaar.com, India’s No.1 marketplace for loans and cards. This API based lending model is a first of its kind model wherein Paisabazaar.com platform is integrated directly into the Bank’s core processing systems to deliver a superior customer experience. Till date this API based platform has led to 3,687 logins for Rs. 155 crore.

YES BANK is one of the few financial institutions to have built this capability along with Paisabazaar.com for their customers. This announcement comes on the back of YES BANK’s strategic partnership with Paisabazaar.com in 2017, to offer conditionally approved loans* to their existing customers. 

With this API based model, any customer applying from Paisabazaar.com with YES BANK as their preferred bank will get a seamless loan processing experience.

Commenting on the development, Rajan Pental, Group President and Group Head - Branch and Retail Banking, YES BANK, said, “This API based lending model envisages making the credit process more templated and will digitize most of the lending processes in order to significantly reduce paperwork thereby reducing the decision turn-around-time for customers. The collaboration between YES BANK and Paisabaazar.com will see the evolution of a first such model between two large entities in order to further scale and expand customer reach. This will also help in building significant cost and process efficiencies for both YES BANK and Paisabazaar.com.”

Naveen Kukreja, CEO & Co-founder, Paisabazaar.com, said, “We, at Paisabazaar.com, aim to provide our customers a completely seamless experience while choosing the most-suited financial product. This year, our biggest focus area is to use technology and data extensively to offer consumers maximum convenience. This API integration with YES BANK is a step in that direction which will take the consumer experience on Paisabazaar.com to the next level.”

Lending process through Paisabazaar.com

*Conditionally approved loans are offers made basis customers declaration. The final offer will be made post submission of the Application form

About YES BANK

YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at http://www.yesbank.in/

For media queries, please contact:

YES BANK
Swati Singh
Ph.:
Email: swati.singh6@yesbank.in

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Jyothi Goswami
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