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Rajasthan CM unveils YES BANK – FICCI Report on Inbound Tourism

  • Hon’ble CM of Rajasthan, Smt. Vasundhara Raje unveiled report titled ‘Inbound Tourism – Decoding Strategies for Next Stage of Growth’

  • YES BANK partnered FICCI for The Great Indian Travel Bazaar’18

Jaipur, April 24, 2018: YES BANK partnered FICCI for The Great Indian Travel Bazaar’18 held in Jaipur on April 22-24, 2018. The event witnessed the release of YES BANK – FICCI joint report on Inbound Tourism titled, ‘Inbound Tourism – Decoding Strategies for Next Stage of Growth’ which outlines policy interventions to accelerate the next phase of inbound tourism growth in India, with focus on key current policy initiatives by leading states. The report was released by Hon’ble Chief Minister of Rajasthan Smt. Vasundhara Raje in the presence of Smt. Rashmi Verma, Secretary – Tourism, Government of India, Shri N C Goel, Chief Secretary, Government of Rajasthan and Dr. Subodh Agarwal, Additional Chief Secretary, Government of Rajasthan.


L-R: Shri Mr Dipak Deva, Managing Director - Sita, TCI & Distant Frontiers Travel Corporation (I) Ltd; Shri N C Goel, Chief Secretary, Government of Rajasthan; Ms. Jyotsna Suri, Chairperson, FICCI Tourism Committee & CMD, The Lalit Suri Hospitality Group; Smt. Vasundhara Raje, Hon’ble Chief Minister of Rajasthan; Mr. Bhupesh Rathore, President, Strategic Government Advisory, YES BANK; Smt. Rashmi Verma, Secretary – Tourism, Government of India; Dr. Subodh Agarwal, Additional Chief Secretary, Government of Rajasthan; Thakur Randhir Vikram Singh, General Secretary, Indian Heritage Hotels Association; and Shri Pradeep Kumar Borar, Special Secretary & Director (Tourism), Government of Rajasthan

Speaking on the occasion, Mr. Rana Kapoor, MD & CEO, YES BANK and Chairman, YES Global Institute said "Tourism sector has enormous potential to lead the socio-economic transformation of 'New India'. Primarily driven by traditional avenues of Tourism, the sector has witnessed exponential growth in niche sub sectors such as MICE, medical and wellness, adventure, sports, amongst others. Further, leveraging technology for a robust digital ecosystem will transform India into a ‘Smart Tourism’ destination. I am confident that the YES BANK – FICCI Knowledge Report will be a great value-addition for all stakeholders and promote meaningful dialogue towards boosting inbound tourism in India.”

YES BANK continues to work closely with Union & State Governments, while actively engaging with stakeholders in the Tourism value-chain. YES BANK is the first bank to win the prestigious National Tourism Award, instituted by Ministry of Tourism, for its unique ‘Edge of India’ initiative. A pioneer of Knowledge Banking, YES BANK also collaborated with the Ministry of Tourism at their marquee initiative - Incredible India Tourism Investors’ Summit, 2016.

About The Great Indian Travel Bazaar

The Great Indian Travel Bazaar is the annual flagship B2B event of FICCI and brings together International buyers and Indian sellers in the Tourism value chain towards promoting Indian tourism destinations and putting India on the itineraries of the foreign tourists. Previous editions of the event have been immensely successful in generating significant business opportunities for the Indian Tourism sector. In the 2018 edition, the event is expected to witness participation from over 2,000 delegates from across countries.


YES BANK is a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to Retail, MSME as well as corporate clients.

YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 8 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at  


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Alisha Prakash

Jyothi Goswami

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