- Also Recognized for best social campaigns on Facebook, Twitter and LinkedIn
- YES BANK also wins best website award for recently launched www.yes.bank
Mumbai, September 26, 2016: YES BANK, India's 5th largest private sector Bank, bagged multiple recognitions at the CMO Asia's Social Media & Digital Marketing Excellence Awards hosted by the World Brand Congress in Singapore. YES BANK was honoured with the award for the Best Social Media Campaign of the year, for the 360 degree campaign during the Indian Premier League (IPL) 2016. YES BANK is an Official Partner of the Pepsi Indian Premier League.
YES BANK also was recognized with multiple awards for best campaigns across all major Social Media platforms including Facebook, Twitter and LinkedIn:
- Best Use of Facebook - Business Generation Strategy
- Best Use of LinkedIn - CFO FORUM Showcase Page
- Best Twitter Campaign - INDIA bole YES
YES BANK's newly launched corporate website www.yes.bank was awarded as the Best Website for its overall rich User Interface and Experience as well as ease of access. YES BANK was also the first bank in India to launch on the .bank domain for its new site www.yes.bank
The awards reflect YES BANK&'s leadership in leveraging Digital and Social Media channels for Business Outcomes as well as creating Engagement and Brand Awareness amongst its target audience.
Speaking on these multiple awards, Mr. Rana Kapoor, MD & CEO, YES BANK, said, "These multiple recognitions are a true testament of YES BANK’s commitment towards Design Thinking and continuous Innovation. We have been at the forefront of using Social and Digital platforms to engage with all our stakeholders and continue our leadership position across Social Media & Digital Omni Channels. YES BANK is amongst the Top 5 Social Media Bank Brands across the globe & also the Highest Followed Bank Brand on Twitter in the World as per The Financial Brand", he added.
About CMO Asia
The CMO Asia is dedicated to high level knowledge Exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments.
About YES BANK
YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/