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Press Release

YES BANK Featured as a Leading Case Study and Success Story on Facebook

Mumbai, September 27, 2016: 
YES BANK has been featured as a leading Success Story and Case Study on Facebook, for the innovative and efficient acquisition and engagement campaigns run by the bank on the world’s No. 1 social network. YES BANK’s use of ‘Context Cards’ in its campaign was recognized as a best-in-class strategy for Customer Acquisition on Facebook.

YES BANK is amongst the leading banks in the world on Social Media, with the distinction of being the world’s most followed bank on Twitter and amongst the Top 5 Most Liked Banks on Facebook. The bank has consistently used Social platforms for engaging with its stakeholders and used Context Cards for the first time for its campaign on Facebook for acquiring Individuals for opening Savings Accounts. This use of Context Cards significantly helped the bank to engage with its audiences and acquire leads in a highly efficient manner. The campaign was also optimized for Mobile

Key Campaign Highlights:

  • YES Bank used context card to capture quality leads on Facebook
  • 40% increase in leads in 6 months for Savings A/c
  • Cost per lead reduced by 15%
  • Responsive ads that were automatically optimised for Mobile

Facebook has recognized this campaign as a Success Story and benchmark for Financial Services and has also been showcased this on Facebook’s Success Story page http://bit.ly/2cljKZi

About YES BANK

YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at http://www.yesbank.in/

YES BANK
Jitesh Patel
Email: jitesh.patel@yesbank.in

Adfactors
Delna Irani
Email: delna@adfactorspr.com

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