Press Release

YES BANK Featured as a Leading Case Study and Success Story on Facebook

Mumbai, September 27, 2016: 
YES BANK has been featured as a leading Success Story and Case Study on Facebook, for the innovative and efficient acquisition and engagement campaigns run by the bank on the world’s No. 1 social network. YES BANK’s use of ‘Context Cards’ in its campaign was recognized as a best-in-class strategy for Customer Acquisition on Facebook.

YES BANK is amongst the leading banks in the world on Social Media, with the distinction of being the world’s most followed bank on Twitter and amongst the Top 5 Most Liked Banks on Facebook. The bank has consistently used Social platforms for engaging with its stakeholders and used Context Cards for the first time for its campaign on Facebook for acquiring Individuals for opening Savings Accounts. This use of Context Cards significantly helped the bank to engage with its audiences and acquire leads in a highly efficient manner. The campaign was also optimized for Mobile

Key Campaign Highlights:

  • YES Bank used context card to capture quality leads on Facebook
  • 40% increase in leads in 6 months for Savings A/c
  • Cost per lead reduced by 15%
  • Responsive ads that were automatically optimised for Mobile

Facebook has recognized this campaign as a Success Story and benchmark for Financial Services and has also been showcased this on Facebook’s Success Story page


YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

Jitesh Patel
Ph.: +91 22 3347 9753, +91 9820813570

Delna Irani
Ph.: +91 9820660467

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