- Amongst Top 5 Most Social Banks in the World
|Highest Followed & Fastest Growing Bank Brand in the World|
|Amongst Top 5 most Followed Bank Brand in the world|
|Highest Followed Bank Brand on Instagram in India|
|First Bank in India to launch Facebook at Work for its employees|
Mumbai, September 22, 2016: YES BANK, India’s 5th largest private sector Bank has emerged as the Highest Followed Bank in the World on Twitter, a microblogging Social Media platform with over 300 million monthly active users. With over 1.1 Million followers on the platform, YES BANK is also the Fastest Growing Bank in the World on Twitter, as per the Financial Brand, UK.
YES BANK has been a pioneer in adopting the Social Media platforms to engage with the online users, particularly the millennials, with creative innovations & award winning brand campaigns. This has transformed to the brand receiving immense support across the social media platforms. YES BANK is ranked amongst the Top 5 Bank Brands on Social Media in the world as per the Financial Brand. The Bank is also amongst the top 5 most popular banking brands on Facebook in the world with more than 4 million Facebook Page Likes. The bank is also the Highest Followed Bank on Instagram in India.
Speaking on these multiple achievements, Mr. Rana Kapoor, Managing Director and CEO, YES BANK, said, "YES BANK has been at the forefront of using Social and Digital platforms to engage with all our stakeholders. YES BANK, as one of the youngest Banks in India, is proud to be one of the most loved Banks on Social Media platforms almost all across the world."
About YES BANK
YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/