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YES BANK Adjudged the 'Most Admired Data Science Project of the Year'

Adjudged the “Most Admired Data Science Project of the Year” at the premier Analytics India Conference - CYPHER 2016

October 06, 2016, Mumbai:  Credit Intelligence and Analytics projects pioneered by YES BANK, India’s fifth largest private sector bank, have been adjudged the “Most Admired Data Science Project of the Year” at the premier Analytics India Conference – Cypher 2016 held on September 15-17 2016 in Bangalore. 

Cypher 2016 is an All India Analytics Summit organised by Analytics India Magazine (AIM), India’s leading platform on analytics, data science & BIG Data. The summit had over 90 valued leaders from analytic industry and 450 data scientists representing various industries like IT, banking, retail and healthcare. 

To conclude the summit, Cypher hosted an Award Ceremony in collaboration with Great Lakes Institute of Management to recognize the best in class data science applications across India. The evaluation process of these awards combined consumer research & nominations received from companies including TCS, Brillio, Mafoi and eClerx amongst others. All nominations were judged by the committee of Great Lakes Institute of Management faculty & Industry experts in Analytics.

YES BANK has received this prestigious award for seamlessly integrating data analytics with its 1Click Personal Loan offering called ‘Click to Happiness’. The credit intelligence application in this product uses transaction behaviour of savings account customers, bureau data and loan disbursement process to instantly credit a personal loan to eligible customers. This data & analytics oriented loan offering not only enhances customer experience but also reiterates Banks focus to develop strong analytic model based decision culture.

On receiving this award, Ashish Agarwal, Chief Risk Officer at YES BANK said, “We at YES BANK take immense pride in winning the award for ‘Most Admired Data Science Project of the Year’ at Cypher 2016. Being awarded at a forum which is a congregation of specialised Analytics experts highlights 

YES BANK’s unparallel contribution in implementing analytics and data science in the field of Banking. As India’s fifth largest private sector bank, we strive to develop a wide range of digitally equipped smart products which would cater to the everyday banking needs of our valuable customers”.

About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

Sonali Shome
YES BANK
Ph.: +91 8879972130
Email: sonali.shome@yesbank.in

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Delna Irani
Ph.: +91 9820660467
Email: delna@adfactorspr.com

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