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Press Release

YES BANK Adjudged the 'Most Admired Data Science Project of the Year'

Adjudged the “Most Admired Data Science Project of the Year” at the premier Analytics India Conference - CYPHER 2016

October 06, 2016, Mumbai:  Credit Intelligence and Analytics projects pioneered by YES BANK, India’s fifth largest private sector bank, have been adjudged the “Most Admired Data Science Project of the Year” at the premier Analytics India Conference – Cypher 2016 held on September 15-17 2016 in Bangalore. 

Cypher 2016 is an All India Analytics Summit organised by Analytics India Magazine (AIM), India’s leading platform on analytics, data science & BIG Data. The summit had over 90 valued leaders from analytic industry and 450 data scientists representing various industries like IT, banking, retail and healthcare. 

To conclude the summit, Cypher hosted an Award Ceremony in collaboration with Great Lakes Institute of Management to recognize the best in class data science applications across India. The evaluation process of these awards combined consumer research & nominations received from companies including TCS, Brillio, Mafoi and eClerx amongst others. All nominations were judged by the committee of Great Lakes Institute of Management faculty & Industry experts in Analytics.

YES BANK has received this prestigious award for seamlessly integrating data analytics with its 1Click Personal Loan offering called ‘Click to Happiness’. The credit intelligence application in this product uses transaction behaviour of savings account customers, bureau data and loan disbursement process to instantly credit a personal loan to eligible customers. This data & analytics oriented loan offering not only enhances customer experience but also reiterates Banks focus to develop strong analytic model based decision culture.

On receiving this award, Ashish Agarwal, Chief Risk Officer at YES BANK said, “We at YES BANK take immense pride in winning the award for ‘Most Admired Data Science Project of the Year’ at Cypher 2016. Being awarded at a forum which is a congregation of specialised Analytics experts highlights 

YES BANK’s unparallel contribution in implementing analytics and data science in the field of Banking. As India’s fifth largest private sector bank, we strive to develop a wide range of digitally equipped smart products which would cater to the everyday banking needs of our valuable customers”.

About YES BANK

YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at http://www.yesbank.in/

Sonali Shome
YES BANK
Email: sonali.shome@yesbank.in

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Delna Irani
Email: delna@adfactorspr.com

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