Close

Press Release

YES BANK Launches First-of-its-kind UPI Proposition with 50 Companies

  • Unique proposition to offer seamless, differentiated integration of UPI for Merchants
  • Integration allows utilizing full extent of UPI capabilities including Registration, Transactions (Both P2P and P2M), Pay and Collect
  • Flipkart, Myntra, Jabong, Trupay, Capital Float, Mypoolin, Splitkart and many others partner with YES BANK for UPI integration
  • YES BANK to offer fully integrated UPI functionality in YES PAY wallet

Mumbai, September 7, 2016: YES BANK, India’s fifth largest private sector bank, has commenced first of its kind Unified Payments Interface (UPI) services by partnering with 50 businesses, to catalyse one of the biggest payment innovations in the banking universe with an aim to make fund transfer easier and move towards a cashless economy. The UPI framework will enable low cost, high volume, electronic payments straight from the user’s SmartPhone, and will make transactions instant, secure and interoperable.

FACT BOX

  • YES BANK’s UPI offering is uniquely positioned to leverage on the following facts:
  • India has over a billion mobile connections, with around 240 million Smartphone users
  • Smartphone users are expected to grow to 520 million by 2020
  • UPI will enable Merchants to build efficiencies in payment collection and hence reduce costs significantly
  • India is poised to be the world’s youngest country by 2020 & 64% of its population would be within the working age group.

Launched by the National Payments Corporation of India with the Reserve Bank of India (RBI), UPI is set to revolutionize digital banking, thereby enabling hassle-free payments. YES BANK has been one of the pioneers of digital and mobile banking and next-generation payments system (UPI).

Through its partnership with Phonepe, the Bank aims to replace Cash on Delivery (CoD) with digital payments for Flipkart, Myntra and Jabong.

YES BANK has also enabled granular merchant acquisition for companies like Ezetap and Cashless Technologies (benow) by eliminating physical point of sale (POS) machines.

Through innovative UPI propositions for startups like MyPoolin, Paysay and Splitkart, YES BANK will champion in-app peer-to-peer (P2P) funds transfer, bill splitting, social payments, and money management.

Trupay will utilize YES BANK’s first of its kind UPI solution for broking/NBFC/Power Sector payments. YES BANK will also power the industry’s first UPI based Education Fees Payments through the tie-up with Instafeez. Capital Float will be utilizing YES BANK’s UPI mechanism to collect payments from their SME borrowers.

YES BANK is also engaging with Merchants on various other genres including Cab Aggregation, Mutual Funds, Insurance and other B2B use cases. Coupled with a strong innovative offering and execution focus, YES BANK aims to capture a large market as well as mind share of the digital payments ecosystem in the India.

Speaking about the launch, Mr. Rana Kapoor, MD & CEO, YES BANK, said, “I congratulate RBI and NPCI on this important milestone that will become one of the greatest innovations in the payments landscape in the world. At YES BANK, we continuously strive towards making India a cashless economy and a superpower in the digital payments arena; I am confident that the advent of UPI, backed with our unparalleled personalized innovations, will pave the way towards a seamless, fully integrated payments architecture and delivery network in India.”

Against the backdrop of the launch, Mr. AP Hota, Managing Director & CEO, NPCI, said, “We are delighted to see YES BANK taking innovative steps towards utilizing UPI platform to on-board large merchants. This will help percolate usage of UPI platform by retail customers.”

Salient Features of YES BANK’s unique UPI value proposition:

  • Immersive Experience:Transactions can be executed without leaving the Merchant Application
  • Flexible:Simple and comprehensive APIs to enable Merchants to innovate as per their requirements
  • Ease of Use: 1 step checkout for registered users leading to lower transaction failures for Merchants

Why UPI is going to be a game changer, not just for the end consumers but also for the businesses offering the proposition:

  • UPI will enable secure, instant payments using just a virtual ID and a mobile PIN, eliminating the need to exchange sensitive information such as bank account/debit/credit card numbers
  • Last-mile payments will become fully secure and digitized with lower transaction failures
  • Merchants can use simple Collect APIs to receive money from consumers
  • UPI based transactions will be cheaper in comparison to card and wallet transactions

About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

For media queries, please contact:

YES BANK Limited
Aniruddha Ghosh
Ph.: +91 11 66569073
Email: aniruddha.ghosh@yesbank.in

YES BANK
Jitesh Patel
Ph.: +91 22 3347 9753, +91 9820813570
Email: jitesh.patel@yesbank.in

Delna Irani
Adfactors
Ph.: +91 9820660467
Email: delna@adfactorspr.com

Elim Panda
Adfactors
Ph.: +91 9711818517
Email: elim.panda@adfactorspr.com

download app

Android App for YES BANK
App Store for YES BANK
yes pay wallet

Digital Wallet with free Virtual card and UPI which can be used to send/receive money, mobile/DTH recharge, pay bills and much more

Read More