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Press Release

YES BANK 1st organization in India to introduce ‘Gamification Round’ for hiring at premium B-Schools

Mumbai, January 11, 2017: YES BANK, India’s fifth largest private sector bank, has become the first Indian organization to introduce a game based evaluation round in addition to group discussions and interviews during the hiring process at premium B-schools across India.

YES BANK’s flagship campus initiative called YES Professional Entrepreneurship Program (YPEP) in its 11th year is visiting India’s top B-Schools including IIMs, ISB, XLRI, NITIE, SPJIMR and IITs to get onboard the best minds of the country. With the objective of deploying a digitally advanced assessment tool for engaging with the millennial target group of B- School students, YES BANK has partnered with AbleVentures (HR consulting and assessment firm based in Mumbai) and Arctic Shores (UK Based firm specialised in Game Based assessments) to develop a game based app on Android and iOS to assess the core competencies of the applicants.

This highly interactive gamification app helps evaluate the following competencies of candidates that are specially customized in line with the Bank’s core ethics:

  • Customer Focus
  • Influence& Impact
  • Quality Focus
  • Professional Entrepreneurship
  • Drive for Results
  • YES Personality

                           App User Interface                          User Feedback Report Sample

Tested initially on previous year’s Y-PEP hires, this Gen-Next Game-Based Assessment measures exactly how people behave by taking into consideration every single decision the player makes during the game. Over 3,000 data-points are captured in a 25-minute session which is 150 times more than a traditional assessment.Candidates also receive an instant feedback that is easy to interpret and gives them an opportunity to learn something new about themselves.Additionally, the user friendly app interface, creative concept and ease of taking the test were some of the most favoured features reported by the test takers. 

Speaking about this game based app Mr. Deodutta Kurane, Group President, Human Capital Management at YES BANK said, “We are happy to launch this one-of-its kind Gamification based assessment tool for evaluating candidates during campus hiring. Having experimented with several assessment models and methods over the years, we are confident that this carefully crafted tool, with its higher level of accuracy, will enable YES BANK to acquire the right talent with 21st century competencies and skills to achieve the Bank’s Vision 2020. Apart from a delightful interview & assessment experience with YES BANK, the highlight of the tool is that it also offers the candidates a real time customized feedback report”.

This year YES BANK has hired more than 80 B-School students as a part of Y-PEP program from XLRI, ISB, IIML, IIMS,IIMI , IIM Ranchi, IIM Rohtak, MDI, IIFT, NMIMS, NITIE, SCMHRD, SIBM, SPJIMR, IIM U, NIBM and IIM Nagpur. In the coming weeks YES BANK will be visiting IIMA, IIMB, IIMC and JBIMS for campus recruitment targeting 100+ total recruits.


YES BANK is a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to Retail, MSME as well as corporate clients.

YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 8 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at  


For media queries, please contact:

Sonali Shome

Delna Irani

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