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Jugnoo Enables UPI Payments Powered by YES BANK on its App

Ordering food, groceries via UPI is now possible through Jugnoo app

New Delhi, January 05, 2017: - Jugnoo that has now evolved to become a hyperlocal startup, power-driven by its vast auto-rickshaw network across 40 cities in India, announces the integration of UPI payments in its app. The company recently launched UPI enabled payment solution Jugnoo Pay in association with YES BANK that currently allows Peer to Peer money transfer directly using users’ respective bank accounts with their mobile number as an identifier.

Reiterating its future growth plans, Chinmay Agarwal, Co-founder and CTO Jugnoo commented, “We want to enable easier digital payment options for our users. Currently 41% of our users use digital payments via different wallet platforms. With the addition of UPI, we expect another 10-15% addition in these numbers as a lot of users are skeptical about using wallets at present. With the new app update, people can easily enable UPI payments from app for meals and grocery purchases. Fund transfers will happen directly from their bank accounts by just typing UPI Payment Address and the process will be nearly as frictionless as it is with digital wallets.”

“We expect to enable UPI payments for auto-rickshaw hailing as well in future when support on the platform to do such payments seamlessly via Pre-Authorised Transactions feature will be active.” he added.

Commenting on the collaboration Ritesh Pai, Senior President & Country Head, Digital Banking, YES BANK said, “YES BANK has been a pioneer in furthering the UPI ecosystem in our country with an aim to support the Government’s vision of a less-cash economy and have partnered with over 50 companies. We are glad to partner with Jugnoo to enable UPI on their app and provide customers with a seamless option for their digital payments needs. ” 

YES BANK’s Software Kit (SDK) has been integrated with the Jugnoo App and will enable Jugnoo’s consumers to make payments seamlessly within the Jugnoo App. The SDK has the NPCI libraries embedded which allows Jugnoo’s consumers to register and create Virtual Payment Addresses (VPAs) and make payments to Jugnoo for various services through their account with ANY UPI participating bank.

About Jugnoo

Launched in November 2014, Jugnoo has ventured into the industry as one of the leading auto-rickshaw aggregators. Headquartered in Chandigarh, the company is currently rendering  its services in 40 cities of India and trending at 40,000 daily transactions. It has over 12,000 autos empanelled under the brand at present.

Apart from its core business of auto-rickshaw aggregation, the company is also expanding across other verticals of hyper-local logistics in B2B and B2C domains with its recently launched services like Fresh, Meals, Grocery and Jugnoo Delivery.


YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 9 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at

For media queries, please contact:

Jitesh Patel

Delna Irani

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