Road Safety Campaign will also be extended to all 750 YES BANK branches under
its YES COMMUNITY initiative
Mumbai, January 11, 2016: YES BANK, India’s 5th largest private sector Bank has partnered with the Navi Mumbai Traffic Police for the Navi Mumbai Road Safety Week 2016. The campaign will be held from January 10th to January 23rd 2016 and encompasses multiple activities aimed towards highlighting the importance of Road Safety to the citizens of Navi Mumbai and is expected to touch over 1,50,000 individuals. YES BANK will also encourage participants during the period to take a pledge to ensure responsible behavior on road by becoming responsible citizens.
Speaking on the partnership Mr. Rana Kapoor, MD&CEO, YES BANK said, “YES BANK is proud to be associated with Navi Mumbai Police for this important initiative on ensuring overall road safety. In this endeavor, entire YES BANK cluster of Navi Mumbai would be proactively engaged with the community to spread awareness about the road safety through various workshops, seminars, social media & YES COMMUNITY events across more than 100 branches in Mumbai & Navi Mumbai. We truly believe that this holistic initiative will go a long way in saving lives of not just drivers & co-passengers but also that of every citizen of Navi Mumbai on road. “
Road Safety is a vital area of concern for India and YES BANK has undertaken multiple initiatives in the past as well to highlight the importance of Road Safety. All 750 branches of YES BANK across 29 states and 7 Union Territories will observe January 10th to January 23rd as a Road Safety Week for its YES COMMUNITY Program and they will engage with various stakeholders directly to contribute to the community. Last year, in January 2015, YES BANK had launched the Road Safety Campaign alongside the National Road Safety Week and touched over 75,000 individuals.
Speaking about the campaign, Ms. Prerana Langa, CEO, YES Foundation said “As a socially conscious corporate citizen, YES BANK looks at safety as an important aspect and is committed towards ensuring the safety and security of citizens in India through focused interventions under our unique community engagement program, ‘YES COMMUNITY’. Road safety is an issue of social welfare as accidents not only result in loss of life but impacts the entire family’s livelihood, lifestyle, education and mental well being. It is therefore important that through this collaborative movement we re-iterate the message of responsible citizenship.”
In 2014, YES BANK also partnered with the Government of Goa to create awareness on Road Safety in a program which received great response from the citizens.
YES BANK is partnering this initiative under the YES COMMUNITY program – a unique community engagement initiative that provides a single platform to engage and further synergize different sections of our society on issues of national importance to help build a better tomorrow. Acting as a community transformation center, each Bank branch works towards building strong relations with communities, thus taking the Bank’s relationship beyond transactional. Through the YES COMMUNITY program, the Bank forges meaningful partnerships with community groups, non-profit organizations, governments and civil society. Last year, the YES COMMUNITY program had focused interventions on issues such as energy efficiency and conservation, water stewardship, health and safety, civic awareness, media for social change, bio-diversity enhancement, financial literacy, women empowerment and development of local disaster management plans amongst others.
About YES BANK
YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.
YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Finest Quality Bank of the World in India” by 2020.
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