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Press Release

YES BANK Launches #RaiseTheTricolour Campaign on Twitter on Independence Day

Mumbai, August 15, 2015: On the occasion of India's 69th Independence Day, YES BANK (@YesBank) - India’s fifth largest private sector bank launched a unique campaign inviting all Indians to 'raise' the Indian Tricolour on Twitter.

The campaign called “Raise The Tricolour”, seeks to bring Indians across the globe together for I-Day celebrations. Twitters users have to Retweet this Tweet from @YESBANK.

On Retweeting, each user gets a personalised reply that takes them to a virtual Indian flag which they’ve helped ‘raise’. Quite simply, the more Retweets the campaign gets, the faster the flag will rise to full mast.

This continues YES BANK’s commitment to innovating in the digital space and connecting with its existing and potential stakeholders across various media.

Taranjeet Singh, Business Head – India, Twitter added, “At Twitter we’re committed to creating engaging content for brands and our users. By using the Power of Now, this is a great example of how brands can tap in to the pulse of its consumer base. Independence Day is a topic of pride and hence conversation for all Indians across the world and #RaiseTheFlag is a smart innovation that gives YES BANK a great way to connect with its followers and beyond.”

In addition to contributing to raising the Tricolour, Twitter users can share their opinion on what they think India should say ‘YES’ to in 2015 by tagging YES BANK’s Twitter account (@yesbank) and using the hashtag #INDIAboleYES.

Speaking about the partnership, Rajat Mehta, President and Head of Brand, Digital and Retail Marketing, YES BANK added, “The word ‘YES’ encapsulates a spirit of positivity and dynamism that is driving the new India. YES BANK is here for this new India with products and services that help customers do more of every aspect of banking. The campaign ‘Raise The Tricolour’ and the philosophy of #INDIAboleYES are a tribute to this spirit of new India.”

YES BANK is the most followed bank on Twitter with over 5.2 lakh followers and has over 2.2 million fans on Facebook. YES BANK was also the first bank to enter into a strategic partnership with Twitter for its missed call services. The Bank was recently recognized by Simplify360 for the highest buzz on social media and as the highest followed bank brand on Twitter in the world by Financial Brand. Besides these, YES BANK has won Retail Banker International for Excellence in Social Media at Asia Trailblazer Awards 2015 and was also ranked No. 2 globally for Innovative Customer Engagement through Social Media in the International Best Practice Competition at Abu Dhabi, UAE.


YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Finest Quality Large Bank of the World in India” by 2020.

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Jitesh Patel

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Jyothi Goswami

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