Press Release

YES BANK Partners Government of Andhra Pradesh to Launch Tourism Mission Document


Mission Document aims at promoting Andhra Pradesh as India’s most preferred tourist

Vijayawada, September 14, 2015: The Tourism Department, Government of Andhra Pradesh today launched the ‘Tourism Mission Document’, in partnership with YES BANK, India’s 5th largest private sector Bank. The Tourism Mission Document aims at promoting Andhra Pradesh (AP) as India’s most preferred tourist destination and positioning Andhra Pradesh Tourism as a global tourism brand. The document was developed by the state government in partnership with YES BANK.

The Tourism Mission Document was released by Hon’ble Chief Minister of Andhra Pradesh, Shri N Chandrababu Naidu along with other state ministers, key government officers and top leaders of YES BANK, Mr. R Ravichander, Group President & Head Business Development (South) and Mr. Nikhil Sahni, Senior President - Government Relationship Management & Strategic Government Advisory.

The tourism mission document highlights emerging tourism trends, important challenges in the sector, tourism contribution to the state economy, key mission objectives defining growth targets and key strategic interventions necessary for achieving growth objectives. The document identifies major approaches for developing state tourism in addition to highlighting focus growth areas.

Releasing the report, Hon’ble Chief Minister Shri N Chandrababu Naidu, said “This is a significant day for the tourism sector of Andhra Pradesh. The sector is the most important priority for the state due to its economic contribution and employment capability. The Tourism Mission & the new policy mark the start of a new growth phase for Tourism sector in Andhra Pradesh and the state government is committed to support this growth in every possible way.”

Mr. R Ravichander, Group President & Head Business Development (South), YES BANK said, “Andhra Pradesh has emerged as one of the most progressive States in India with a visionary leader, strong government & progressive governance. The state is among the most visited state and is blessed with one of the longest coastlines in the country in addition to the several eco-tourism spots, ancient & magnificient temples, a rich Buddhist legacy and ancient & brilliant Arts & crafts practiced by top artists and master craftsmen. The state has enormous potential to be realized. YES BANK is proud to partner the Government of Andhra Pradesh for this landmark initiative and wishes the state the very best in their journey towards realizing its true-tourism potential

Mr. Nikhil Sahni, Senior President - Government Relationship Management, YES BANK said “The Tourism industry has a multiplier effect on a state’s economy and is therefore critical for social and economic development. YES BANK has relied on its deep sector expertise and experience as Knowledge Bankers to identify Andhra Pradesh’s tourism potential and outline a plan to realize the same. We are committed to partnering with the Government of Andhra Pradesh to provide further impetus to the Government’s Vision”


YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at

Jitesh Patel

Jyothi Goswami

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