Mumbai, January 5, 2016: YES BANK, India’s fifth largest private sector Bank, has been awarded the prestigious ET Best Corporate Brands – 2016 recognition.
The brands have been shortlisted based on their ability to create an impact in consumer minds. The awards shortlist was based on the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service and quality.
The award was presented by Prahlad Kakkar, renowned Indian Ad Film Director & the movie personality Aftab Shivdasani and received by Mr. Amit Shah, Senior President & Country Head, Marketing & Corporate Communications and Corporate Strategy.
Speaking about the award, Mr. Rana Kapoor, Managing Director & CEO, YES BANK said “It is a significant pride and honor for YES BANK to receive this coveted recognition from Economic Times. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Quality driven Growth, Innovation and Responsible Banking. We continue to evolve into a DIGITAL bank with an uncompromising vision of Building the Finest Quality Bank of the World in India by 2020”
About the Economic Times Best Corporate Brands award
The ET Best Corporate Brands Initiative was started by ET Edge, guided by its Knowledge partner MRSS.
ET Best Corporate Brands 2015 identifies corporate brands that have created an impact in the minds of consumers on the basis of parameters like familiarity, interaction, loyalty, trustworthiness, innovation and recommendation.
About YES BANK
YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.
YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.