Mumbai, January 5, 2016: YES BANK, India’s fifth largest private sector Bank, has been awarded the prestigious ET Best Corporate Brands – 2016 recognition.
The brands have been shortlisted based on their ability to create an impact in consumer minds. The awards shortlist was based on the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service and quality.
The award was presented by Prahlad Kakkar, renowned Indian Ad Film Director & the movie personality Aftab Shivdasani and received by Mr. Amit Shah, Senior President & Country Head, Marketing & Corporate Communications and Corporate Strategy.
Speaking about the award, Mr. Rana Kapoor, Managing Director & CEO, YES BANK said “It is a significant pride and honor for YES BANK to receive this coveted recognition from Economic Times. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Quality driven Growth, Innovation and Responsible Banking. We continue to evolve into a DIGITAL bank with an uncompromising vision of Building the Finest Quality Bank of the World in India by 2020”
About the Economic Times Best Corporate Brands award
The ET Best Corporate Brands Initiative was started by ET Edge, guided by its Knowledge partner MRSS.
ET Best Corporate Brands 2015 identifies corporate brands that have created an impact in the minds of consumers on the basis of parameters like familiarity, interaction, loyalty, trustworthiness, innovation and recommendation.
About YES BANK
YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/