Mumbai, September 18, 2015: YES BANK has been recognized as the one of the Top 10 brands in the Mumbai Hot 50 Awards. The award was presented to YES BANK at the Mumbai Brand Summit by Paul Writer, a renowned brand consultancy.
This is the second year in a row when YES BANK has been honoured in the list of Mumbai Hot 50.
This esteemed title of Top 10 Brands in Mumbai’s Hot 50 has been bestowed upon YES BANK on the basis of an online voting poll, in addition to the selection by an esteemed jury. The parameters included industry leading growth, increase in positive sentiment, innovation and differentiation.
Speaking on the receipt of the Award, Mr. Rana Kapoor, MD&CEO, YES BANK said, ““It is a great honour for YES BANK to receive this coveted recognition as one of the Top 10 brands headquartered in India’s Financial capital- Mumbai. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Creativity, Innovation and Responsible Banking. We continue to evolve into a ‘Digital’ bank steadily with an uncompromising vision of Building the Finest Quality Large Bank of the World in India by 2020.”
The jury was chaired by eminent personalities like Madhavan Narayanan, Media Thinker - Hindustan Times and included eminent personalities like Madhukar Kamath, Group CEO & MD - DDB Mudra Group; Ashish Bhasin, Chairman & CEO - South Asia - Dentsu Aegis Network and Chairman - Posterscope and psLive Asia Pacific among others.
About Mumbai Hot 50 Awards
The Hot 50 Brands of Mumbai, in its second edition, was started by Paul Writer, India’s first community of Marketers. The list identifies brands basis their industry leading growth, increase in positive sentiment, innovation and differentiation. The brands are evaluated across categories.
About YES BANK
YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 9 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank’s website at http://www.yesbank.in/
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