Over 5 lakh youth across India will drive Social Change, On INDIA’s 68th Independence Day
July 1, 2014, Mumbai: YES FOUNDATION, the social development arm of YES BANK, India’s fourth largest private sector bank, has launched the second edition of its highly successful YES! i am the CHANGE 101-Hour National Social Filmmaking Challenge. This nation-wide movement aims to inspire, engage and empower youth to make 5 minute social films. YES! i am the CHANGE provides transformative experiences which enable youth to become agents of change while creating invaluable communication resources for Not-for-Profits (NGOs).
In its second edition, YES! i am the CHANGE will engage with more than 5 lakh youth across the country. The initiative will include a 101-hour National Filmmaking Challenge on topics of social relevance, and the top films would be selected by an eminent jury comprising of Mr. Vikramaditya Motwane (Director of Udaan and Lootera and Producer of Queen), Ms. Guneet Monga (Producer of The Lunch Box and Gangs of Wasseypur), Mr. Shoojit Sarkar (Director of Vicky Donor and Madras Cafe), Mr. Pritish Nandy (veteran journalist, poet and film producer), Ms. Nina Lath (Managing Director, National Film Development Corporation), Mr. Kailash Surendranath (veteran Ad filmmaker) and Dr. Nagesh Rao (President and Director, MICA). A total grant of Rs 25 (twenty-five) lakhs would be awarded to the winners to make a film on a social cause. The best films would be screened across national and international platforms to sensitise youth on social issues.
From September 1 to October 2, 2014, the participants would be provided an online platform to showcase their film and raise funds for a Not-for-Profit (NGO) of their choice.
YES BANK is supporting this initiative through funding and outreach. Branches will conduct inspirational workshops at 1000 colleges PAN India through YES COMMUNITY. YES COMMUNITY is a unique community engagement initiative conducted across 560 YES BANK branches PAN India
YES! i am the CHANGE is mentored by eminent individuals including Pradeep Guha (veteran media personality), Ronnie Lahiri (film producer) amongst others. It is also supported by prestigious film and media schools, media associations; MICA, International Advertising Association (India Chapter), Press Club Mumbai, Film and Television Producer’s Guild and Not-for-Profits; Care India, Helpage India and GiveIndia.
Media Trust (www.mediatrust.org), the UK’s leading communications and media charity, working on media for social transformation over the last 20 years, is a partner and will be extending the reach of the project internationally.
The project would also include exciting mentoring sessions and twitter chats with young maverick film makers. In the month of July, two panel discussion events would be held in Delhi and Mumbai highlighting the role and importance of media in creating engagement and driving social change.
Interested youth can register online at www.yesfoundation.in. Last date for registration is August 7, 2014. Registered participants would receive their film making topics at 6 am on August 15, Independence Day, and would have to make their films within 101 hours and make a submission by 11 am on August 19, 2014.
Commenting on the launch, Mr. Rana Kapoor, Chief Mentor, YES FOUNDATION said, “We firmly believe in the tremendous power of the youth and their significant role in India’s social transformation. YES! i am the CHANGE nurtures and harnesses youth power synergized with the reach of media, as a positive force of social change to enable inclusive development of the nation.”
“Last year, the movement ignited the spirit of driving positive social change among the youth, creating ripples of transformation with participants actively engaging with social issues. This exposure for the youth was life defining for most and the internal shift, precious and immeasurable” said Ms. Prerana Langa, CEO, YES FOUNDATION.
In the first edition last year, 2100 youth from 64 cities participated and the best filmmakers were felicitated by Amitabh Bachchan. Post this, filmmaking workshops, screenings and challenges were conducted across the country and within one year, the FOUNDATION successfully engaged with over two lakh youth nationwide.
Reflecting on his experience, Kuljeet Chaudhary, participant, YES! i am the CHANGE 2013 said “I’ve come to believe in the power of films not only to educate and spark dialogue, but also to catalyze personal transformation. I strongly believe, that a good film when used as a stimulus for public dialogue can significantly alter the course of an individual’s—or even a community’s future. And this is the need of the hour. This competition made me go through a series of self transformational experiences. I initially started making this movie for winning but ended up making it for my own satisfaction.”
“Films should always strive to ignite and open up social dialogue. Most of the films I have championed are polemic and definite powder keg for active conversation. Films can drive change. The medium is powerful and can travel cutting across barriers of caste, creed and generations. This project is a unique initiative towards connecting the film enthusiast youngistan to support social causes. I am very excited to be a part of this initiative and look forward to watching 'stories of change' the youth will capture during the 101-hour film making challenge” shared Guneet Monga, Filmmaker and Jury member
Vikramaditya Motwane, Filmmaker and Jury member said, “I am very excited to be a part of YES! i am the CHANGE and look forward to interacting with the participants and hopefully seeing some wonderful films made by them.”
ABOUT YES FOUNDATION:
YES FOUNDATION is the social development arm of YES BANK and works towards a vision of an empowered and equitable India. It focuses on stimulating entrepreneurship and innovative use of media initiatives for social transformation, to enable India’s inclusive growth and development.
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