New Delhi, February 10, 2015: YES BANK, India’s fourth largest private sector Bank, was awarded the prestigious AIMA RK Swamy High Performance Brand Award 2014 at 4th World Marketing Congress held in New Delhi. The award recognizes brands for their influence on business metrics which is assessed using financial data. YES BANK, the sole winner this year, was adjudged as a true “High Performance Brand” since it was able to deliver significant returns on its investment in addition to performing well on Consumer Metrics.
Speaking about the award, Mr. Rana Kapoor, Managing Director & CEO, YES BANK said “It is a great honour for YES BANK to receive this coveted recognition from AIMA and RK Swamy BBDO. Since inception, YES BANK has established itself as a truly differentiated Financial Brand with a strong focus on the mission critical pillars of Creativity, Innovation and Responsible Banking. We continue to evolve into a ‘digital’ bank steadily with an uncompromising vision of Building the Best Quality Bank of the World in India by 2020.”
YES BANK is the First Private Sector Bank to be awarded with this prestigious recognition which is a joint initiative of RK Swamy BBDO and the All India Management Association (AIMA). The awards shortlist was drawn based on a qualification criteria consisting of growth of the brand vis-a-vis category growth, return on capital employed and profitability. This was further ranked by an eminent Jury panel on the key measures of Distinctiveness, Consumer Relevance, Single mindedness and Consistency. The Jury was chaired by Mr S.K. Swamy, Chairman & MD, RK Swamy BBDO and included Mr Anurabh Das Sharma, President, Bennet & Coleman; Mr Anurag Batra, Chairman & Editor in Chief, EXCHANGE4MEDIA Group; Mr Ashok Venkatramani, CEO, ABP News; Mr P Balaji, Director, Regulatory & External Affairs, Vodfone; Ms. Prableen Sabhaney, head, communications & public affairs, FabIndia Overseas; and Mr Pradeep Dwivedi, Chief Corporate and Sales & Marketing Officer, Dainik Bhaskar.
Previous winners of this Award include Amul (2013), Wipro Technologies (2011), Life Insurance Corporation of India (2010) and State Bank of India (2009).
YES BANK was also recently adjudged “Best Bank – Private Sector” at the FPCIL- Money Today Banking Awards 2015, and has also received multiple recognitions at the Financial Express Best Banks Awards and the FINNOVITI Awards 2015.
About YES BANK LIMITED
YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment, vision & strategy of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving its organizational character as the Professionals’ Bank of India with the uncompromising Vision of “Building the Best Quality Bank of the World in India by 2020!
About the AIMA RK Swamy High Performance Brand Award
All India Management Association (AIMA) as the national apex body of management profession in the country is committed to enhancing the competence of management profession through its multifaceted activities. Every year, AIMA confers Awards on distinguished and eminent organization / personality who have made outstanding contributions. AIMA believes that brands are business assets that need to be nurtured, managed, measured and rewarded. To recognize and celebrate the marketing success of a brand, the AIMA council decided setting up of a new award, instituted by R K SWAMY BBDO, the “AIMA- R K SWAMY High Performance Brand Award”. EQUITOR Management Consulting Pvt. Ltd. with its reputation as the pioneers of Brand valuation in India, is Knowledge Partner for this award.
This award is recognition of a brand’s performance on the ground and not for brands’ recognition, publicity, loyalty or brand equity only.
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YES BANK Limited