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Press Release

YES BANK Rewards its Customers with its Loyalty Program ‘YES Rewardz’

Comprehensive rewards Program to progress customers towards Digital Banking at YES BANK

Mumbai, 29th September, 2014:YES BANK, India’s fourth largest private sector bank, has launched its loyalty program YES Rewardz, through which it aims to rewards customers who use Bank’s digitial banking services such as Debit Card and NetBanking. The launch coincides with YES BANK recently completing 10 years of its banking operations, which has evidenced the Bank becoming one of the fastest growing Banks in India.

The YES Rewardz program auto enrolls YES BANK customers in this point based program, wherein they can earn YES Points for select transactions done through their YES BANK Debit Card or NetBanking. Additional Points can also be earned on registrations and activations of various services on these platforms. Customers can also earn accelerated YES Points on transactions at select merchant outlets. These points can then be redeemed for a plethora of exciting rewards where customers can shop across a vast catalogue of products, recharge their DTH or mobile, book movie tickets as well as book hotels, bus tickets or flight tickets at , after a simple registration process at the portal.

Speaking on the occasion Ms. Chitra Pandeya, Senior President and Country Head, Liabilities Management, Cards and Direct Banking, YES BANK Ltd, said, “The YES Rewardz customer loyalty program has been launched to make our valuable customers’ lifecycle banking journey with us even more rewarding. We value each interaction, each transaction that our customer has with us, and this program is a reflection of the same. We are sure, the wide range of rewards, along with our innovative financial solutions will lead to even greater engagement and rewarding experience for our customers.”

In future the YES Rewardz program will cover more products and services offered by the Bank, to make the relationship which customer enjoy with the Bank even more special at each step.


YES BANK, India’s 4th largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals Bank of India with the long term mission of “Building the Best Quality Bank of the World in India” by 2020.

For media queries, please contact:

YES BANK Limited
Krunal Mehta

Naireen Ahmed

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