Press Release

YES BANK releases Citizen’s Charter for Women’s Safety in India as Part of The SAY YES TO WOMEN’S SAFETY Campaign

Mumbai, April 09, 2014:In the wake of rising concerns over women’s safety in India, YES BANK, India’s fourth largest private sector bank, and CARE India, a non-profit organization working for women’s empowerment , today released the Citizen’s Charter for Women’s Safety in India as part of the SAY YES TO WOMEN’S SAFETY CAMPAIGN.

YES BANK has taken suggestions from citizens across India and worldwide, leveraging the platform of Social Media including Facebook and Twitter, to prepare this charter. The initiative received a phenomenal response and these were shortlisted by YES BANK and CARE India. The best ideas and suggestions have been compiled and submitted to the Prime Minister, President and Central and State Government Ministers in the form of a Citizen’s Charter for women’s safety.

The charter highlights critical steps and actions to be implemented in Schools, Public Places, Legal measures and required contributions from the Police to ensure women’s safety in India.

Namita Vikas, Senior President & Country Head, Responsible Banking, YES BANK said, “The safety of women in India is a matter of deep concern. The Citizen’s Charter contains several practical ideas, and if implemented, can play a significant role in strengthening women’s safety in the country”

Those who participated in the campaign and sent their ideas for the Charter strongly suggested that the government should facilitate public transport exclusively for women, and driven by women, and have more women constables in traffic police who are posted on the road. They also pressed the need for well-lit streets , security cameras at public places and self-defence classes for school girls.

Speaking about the Charter, Dr Muhammad Musa, CEO, CARE India said, “For millions of women in India, violence, discrimination, and denial of their basic freedom are a daily reality. This collaboration with YES BANK helps CARE India to extend its commitment to eliminate violence against women in all its forms, and at every level.”

YES BANK had recently invited the London-based self-defence expert, Debi Steven and her highly trained team from Action Breaks Silence to launch a nation-wide campaign- ‘Say YES to Women’s Safety’. The campaign was flagged off by Vijay Vatkar, Deputy Commissioner of Police – Security, Mumbai Police in Mumbai and the Former Commissioner of Delhi Police, B. K. Gupta in Delhi. Over 500 working women and college girls were trained in both the cities in self-defence as a part of the campaign.


YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India”.

For further information, please contact:

Perfect Relations
Adnan Syed
Ph.: +91 9920873783

Jitesh Patel
Ph.: +91 9820813570

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