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YES BANK Recognized for ATM Innovation at International Banking Expo 2015

Receives the FINNOVITI Award 2015 for innovation on “Incentivizing Customers by Offering Discount Coupons on ATMs”

Mumbai, January 22, 2015: YES BANK, India’s fourth largest private sector Bank, was awarded the prestigious FINNOVITI Award 2015 for Innovation at the International Banking Expo 2015 held in Mumbai. YES BANK received this award for its pioneering innovation on “Incentivizing Customers by Offering Discount Coupons on ATMs”. The Expo hosted by the Banking Frontiers magazine recognizes and rewards innovations in the BFSI Sector.

YES BANK was one of the select companies to have been awarded by Banking Frontiers from over 90 nominations received across the BFSI Sector. The jury committee for the award comprised of top CEOs and Financial experts in the BFSI category, and the entire nomination process and selection of winners was supervised and verified by Deloitte India. The award was presented to YES BANK by Shri M.V. Tanksale, Chief Executive, Indian Banks’ Association.

Speaking about the award, Mr. Rana Kapoor, Managing Director & CEO, YES BANK said “YES BANK’s approach to Banking has always been based on Innovation and Design Thinking across all its product offerings and services. This significant recognition from FINNOVITI for our ATM Innovations reiterates our commitment towards enhancing the customer experience at all customer touch points as we evolve into a DIGITAL Bank and work towards our uncompromising vision of Building the Best Quality Bank of the World in India by 2020. ”

YES BANK was also recently awarded by National Payments Corporation of India as “Winner” in the mid-sized Banks Category in recognition of excellent performance in the National Financial Switch (NFS) ATM Network. YES BANK has pioneered several innovations including card to card transfer, Discount Coupons on ATMs at its network of 1150+ state of the art ATMs across the country.

About YES BANK LIMITED

YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment, vision & strategy of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving its organizational character as the Professionals’ Bank of India with the uncompromising Vision of “Building the Best Quality Bank of the World in India by 2020!

For media queries, please contact:

YES BANK Limited
Krunal Mehta
Ph.: +91 22 66699153
Email: krunal.mehta@yesbank.in

Adfactors PR
Jyothi Goswami
Ph.: +91 22 67574444
Email: jyothi@adfactorspr.com

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