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YES BANK Partners with Twitter for Launching Tweets via Missed Call

  • First bank in India to launch the service;
  • Will allow users to follow YES BANK even without a Twitter account and get YES BANK’s Tweets on SMS

Mumbai, April 04, 2015: YES BANK, India’s fourth largest private sector bank, has entered into a strategic partnership with Twitter for its missed call services. Twitter's unique missed call offering is the result of the latest acquisition of ZipDial, a mobile engagement and analytics platform.

The partnership is a further reinforcement of YES BANK’s continued focus and investment towards adoption of Digital and Social Media. Customers can now place a missed call to the number 011 3008 0888. They will then be able to receive Tweets from the Twitter account of YES BANK (@YESBANK). This will include updates on the latest news, events and the exciting discounts and offers from the Bank. The move leverages Twitter's ability to provide engaging content from YES BANK to all users especially offline users. The collaboration is a further reinforcement of YES BANK’s continued focus and investment towards adoption of Digital and Social Media.

Valerie Wagoner,Global Director of Growth Markets,Twitter said, "We applaud the innovation by YES BANK to become the first Indian financial services partner to work with us. This is a strong sign of their focus on customer service and we look forward to doing more."

Speaking about the partnership, Anindya Datta,Chief Marketing Office, YES BANK added, “YES BANK is committed to usher innovative solutions to help our customers and followers on Social Media to connect with the bank. This innovative partnership with Twitter will facilitate YES BANK to reach its stakeholders who do not have an online Twitter account, thereby helping us penetrate deeper in the retail segment. We will use this service to build up significant traction during the Indian Premier League, where YES BANK is an Official Central Partner”.

YES BANK is the most followed bank on Twitter with over 3 lakh followers and has over 1.5 million fans on Facebook. It has been ranked by Socialbakers.com as fastest growing Indian BFSI brand on Facebook & Twitter and second fastest growing BFSI brand on Facebook globally. Recently, YES BANK was recognized by Retail Banker International for Excellence in Social Media at Asia Trailblazer Awards 2015 and was also ranked No. 2 globally for Innovative Customer Engagement through Social Media in the International Best Practice Competition at Abu Dhabi, UAE.

About Twitter:

Twitter (NYSE: TWTR) enables everyone to create and share ideas and information instantly, without barriers. The service can be accessed at Twitter.com, on a wide variety of mobile devices and via text message. Available in more than 35 languages, Twitter has more than 288 million monthly active users. For more information, visit discover.twitter.com or follow @TwitterIndia.

About YES BANK

YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at http://www.yesbank.in/

For further information, please contact:

YES BANK Limited
Jitesh Patel
Email: jitesh.patel@yesbank.in

Adfactors PR
Jyothi Goswami
Email: jyothi@adfactorspr.com

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