Mumbai, December 14th, 2014: YES BANK, India’s fourth largest private sector Bank today launched the “YES CULTURE HERITAGE WALK” in Mumbai. The walk, which saw participation from YES BANK’s employees including Top, Senior and Junior management is aimed at creating the much needed awareness and communication around the Rich Cultural Heritage of India. The walk was held under the aegis of the YES CULTURE initiatve. YES BANK has also recently constituted the YES Bank YES Culture Award, and Javed Akhtar was the maiden recipient for 2014, for his contribution to literature over the past 5 decades.
The YES CULTURE heritage trail traversed the various cultural landmarks of Mumbai including the Flora Fountain, Kala Ghoda, Mumbai University and Bombay High Court. The walk highlighted the rich artistry and grandeur of these architectural marvels, each of which have an inspiring story to tell.
The YES CULTURE Heritage Walk held in Mumbai is the first in a series of Walks to be held across various cities of India to make citizens of India re-acquaint with their History and embrace the archaeological marvels in their immediate environment.
Alongside the YES Culture Heritage walk, YES BANK has also launched The Forgotten Unforgettable Photography Challenge, focussed at reviving the lesser known Heritage sites and Historical facts across Mumbai, on social media. While the walk will take place in Mumbai, we plan to keep this challenge open across the country to heighten curiosity levels for a wider audience and in line with the larger vision of YES BANK YES CULTURE to play a defining role in the Tourism Revolution in India in line with the philosophy of “Promoting India’s Culture is the YES BANK Culture!”
About YES CULTURE
YES CULTURE is an initiative by YES BANK , dedicated to the promotion and preservation of India’s cultural heritage. YES CULTURE envisions to be a Patriotic Promoter of Our Rich Indian Culture at a Domestic and International level, by generating awareness and support for Cultural Development.
About YES BANK Limited
YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment, vision & strategy of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving its organizational character as the Professionals’ Bank of India with the uncompromising Vision of “Building the Best Quality Bank of the World in India by 2020!
For further information, please contact:
YES BANK Limited
Ph.: +91 22 3347 9753
Ph.: +91 22 67574444