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Press Release

YES BANK Lends Support to ‘Make in India’ Campaign by Scaling Up its’ Initiative ‘Say YES to Sustainable MSMEs in India’

Mumbai, April 17, 2015:YES BANK, India’s fifth largest private sector Bank, today launched the RuPay Debit Card, in association with NPCI. The YES BANK RuPay Debit card, is a Domestic Debit Card and will be accepted at over 1,90,000 ATMs and over 10 lakh Point of Sale terminals in the country. In due course, it would be also be accepted on internet and ATMs/ POS terminals abroad.

Commenting on the offering,Mr. Rana Kapoor, MD&CEO, YES BANKsaid "We are pleased to partner with the NPCI for launching the RuPay Debit Card, which will address the diverse needs of Indian consumers, merchants and banks. The launch will contribute significantly to the goal of Financial Inclusion, by offering high levels of acceptance and an enhanced Banking experience for many customers which were hitherto unbanked.”

Shri A P Hota, MD & CEO, NPCI,said “We feel proud to associate with YES BANK to launch RuPay card that comes with contemporary features for the convenience of customers. The launch of RuPay card is a milestone achievement for us to create an impact in the expanding Debit card market. Customers will be delighted to utilize the card at all payment channels – ATM and PoS.”

YES BANK RuPay Debit Card will, contribute towards reducing the dependence on cash and cheque modes of settlement for diverse user sets within the country. YES BANK offers a wide range of Card products to its customers. YES BANK’s Debit Card come with the Saving Account with an attractive 7% Savings interest rate, besides host of offers and rewards. The Bank also offers Pre paid cards like Multi Currency Travel Card, Gift Cards, Meal Cards for the Corporate and Retail customers.

By Launching the PMJDY RuPay Debit Card, YES BANK will also contribute to the Nation’s vision of financial inclusion. It will bring the unbanked segment of the country under the spectrum of financial services. The Rupay Debit Card will also enable YES BANK to acquire t mandate in Government Schemes/Programs launched from time to time for poverty alleviation and social development.


YES BANK is a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to Retail, MSME as well as corporate clients.

YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 8 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at  


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Jitesh Patel

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Jyothi Goswami

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