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YES BANK Lends Support to ‘Make in India’ Campaign by Scaling Up its’ Initiative ‘Say YES to Sustainable MSMEs in India’

Mumbai, April 17, 2015:YES BANK, India’s fifth largest private sector Bank, today launched the RuPay Debit Card, in association with NPCI. The YES BANK RuPay Debit card, is a Domestic Debit Card and will be accepted at over 1,90,000 ATMs and over 10 lakh Point of Sale terminals in the country. In due course, it would be also be accepted on internet and ATMs/ POS terminals abroad.

Commenting on the offering,Mr. Rana Kapoor, MD&CEO, YES BANKsaid "We are pleased to partner with the NPCI for launching the RuPay Debit Card, which will address the diverse needs of Indian consumers, merchants and banks. The launch will contribute significantly to the goal of Financial Inclusion, by offering high levels of acceptance and an enhanced Banking experience for many customers which were hitherto unbanked.”

Shri A P Hota, MD & CEO, NPCI,said “We feel proud to associate with YES BANK to launch RuPay card that comes with contemporary features for the convenience of customers. The launch of RuPay card is a milestone achievement for us to create an impact in the expanding Debit card market. Customers will be delighted to utilize the card at all payment channels – ATM and PoS.”

YES BANK RuPay Debit Card will, contribute towards reducing the dependence on cash and cheque modes of settlement for diverse user sets within the country. YES BANK offers a wide range of Card products to its customers. YES BANK’s Debit Card come with the Saving Account with an attractive 7% Savings interest rate, besides host of offers and rewards. The Bank also offers Pre paid cards like Multi Currency Travel Card, Gift Cards, Meal Cards for the Corporate and Retail customers.

By Launching the PMJDY RuPay Debit Card, YES BANK will also contribute to the Nation’s vision of financial inclusion. It will bring the unbanked segment of the country under the spectrum of financial services. The Rupay Debit Card will also enable YES BANK to acquire t mandate in Government Schemes/Programs launched from time to time for poverty alleviation and social development.

About YES BANK

YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING INDIA’s FINEST QUALITY LARGE BANK”.

For further information, please contact:

Jitesh Patel
YES BANK
Ph.: Ph.: +91 22 3347 9753
Email: jitesh.patel@yesbank.in

Adfactors PR
Jyothi Goswami
Ph.: +91 22 67574444
Email: jyothi@adfactorspr.com

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Digital Wallet with free Virtual card and UPI which can be used to send/receive money, mobile/DTH recharge, pay bills and much more

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