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YES BANK, Bombay Stock Exchange (BSE) and Institute of Chartered Accountants of India (ICAI) Announce Partnership for Financial Literacy

Partnership announced on the sidelines of the ICAI CMII Corporate Conclave held in Mumbai on 31st Jan, 2015

Mumbai, January 31, 2015: Financial Literacy is a critical success factor towards achieving the Government of India’s Vision of achieving complete Financial Inclusions. Basic financial knowledge is crucial to help our citizens become financially responsible as well as secure their financial future and motivate them to embrace the formal banking channels.

Towards the foregoing, YES BANK, India’s 4th largest private sector Banks has joined hands with Bombay Stock Exchange (BSE) and Institute of Chartered Accountants of India (ICAI) towards furthering the cause of FINANCIAL LITERACY in India.

Under this partnership, YES BANK will conduct financial literacy camps throughout its over 600 branches covering all 29 states & 7 Union Territories, through the content leadership and association of the investor initiatives of BSE and ICAI to champion the cause of Financial Literacy in our country India. The initiative underscores YES BANK’s ethos of Responsible Banking towards achieving the key of Inclusive Development and Growth. YES BANK will also use its successful YES COMMUNITY initiative to dovetail the cause of Financial Literacy in India. The announcement was made on the sidelines of the ICAI CMII Corporate Conclave by Rana Kapoor, MD&CEO YES BANK in the presence of Mr. Ashish Chauhan, MD&CEO, BSE and CA Tarun Ghia, Chairman, ICAI CMII.

Under the partnership, YES BANK, BSE and ICAI will conduct joint knowledge events as well as provide training and online courses to improve the level of awareness about financial planning and savings among Indian citizens. Senior Executives and industry experts from all these 3 organizations will join hands to create engaging content for spreading the mission of Financial Literacy in the country. The partnership will also aim to reach out to colleges to deliberate on the idea of including Financial Literacy courses in schools and colleges across India.

Speaking about the partnership, Mr. Rana Kapoor, MD&CEO, YES BANK said, “We are privileged to be associated with 2 leading Indian institutions, BSE and ICAI to accelerate focus on the important issue of Financial Literacy in India. To capitalize on the success of the PMJDY initiative launched by the Hon’ble PM Shri Narendra Modi, it is imperative to increase the financial knowledge and awareness among the citizens of our country towards building a socially and economically developed Modern India”

Mr. Ashish Kumar Chauhan, MD&CEO, BSE, said “One of the key focus areas for BSEs is to get more retail investors to participate in our country’s financial markets, and I am sure that this partnership with YES BANK and ICAI will significantly boost our efforts to champion the cause of Financial Literacy”

ICAI CMII Chairman, CA Tarun Ghia said that “ICAI CMII is pleased to partner YES BANK and BSE for this national Financial Literacy initiative and we will be pleased to leverage on the network of trusted and independent professionals of ICAI to impart financial knowledge to every corner of our country.

About YES BANK LIMITED

YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment, vision & strategy of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving its organizational character as the Professionals’ Bank of India with the uncompromising Vision of “Building the Best Quality Bank of the World in India by 2020!

For further information, please contact:

YES BANK Limited
Krunal Mehta
Ph.: +91 22 3347 9758
Email: krunal.mehta1@yesbank.in

Adfactors PR
Jyothi Goswami
Ph.: +91 22 67574444
Email: jyothi@adfactorspr.com

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