With a strong focus on rural empowerment, both the organizations are committed to make a holistic impact in the lives of rural communities
Mumbai, 26th March 2015: YES BANK, India’s 4th largest Private sector Bank has collaborated with the Swades Foundation, under its YES COMMUNITY initiative to provide clean and safe drinking water to rural households across Raigad district of Maharashtra.
YES COMMUNITY is an impactful social and environmental engagement initiative by YES BANK which is committed to improving lives of people. In Financial Year 2014, YES COMMUNITY has reached over 4,89,000 lives across spectrum of initiatives. In its quest to promote health through community interventions YES COMMUNITY since January 2015, has been providing water purification systems to over 70,000 people in the villages of Maharashtra not only addressing health issues, but also education and livelihood. Clean, bacteria free and chemical free water is being provided, with no dependence of electricity, for domestic and community use.
Founded by Ronnie & Zarina Screwvala, Swades Foundation works with the single-minded focus of empowering 1 million Rural Indians every 5 years. Swades works across 5 verticals – Agriculture & Livelihood, Community Mobilisation, Education, Health & Nutrition and Water & Sanitation. Till date, Swades has impacted 471,000 lives.
Ms Namita Vikas, Senior President & Country Head, Responsible Banking, YES BANK said, “Global statistics reveal that one of nine people lack access to safe water and almost every minute, a child succumbs to water-related disease. With a focus on health, education and livelihood enhancement, YES BANK is pleased to join hands with Swades foundation on World Water Day and pledge support to 1000 families in Raigad by distributing water purification systems thereby reinforcing its commitment to improving lives of people.”
Speaking about the partnership, Ms Zarina Screwvala, Founder & Managing Trusee, Swades Foundation added, “Swades Foundation is working towards empowering 1 million Rural Indians every 5 years. One of our key initiatives is to provide 200 litres of potable water to each household per day, round the year. We are glad to partner with YES BANK in providing filters to help our community with access to clean and pure water through their partnership with Livinguard water filters.”
About YES BANK LIMITED
YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.
YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Best Quality Bank of the World in India” by 2020.
About Swades Foundation
Founded by Ronnie and Zarina Screwvala, the Swades Foundation operates with the single-minded focus of empowering 1 million Rural Indians every 5 years. Swades aims at bringing together the best global practices, corporate thinking and accountability, the highest standards of corporate governance to create a model of sustainable development, which is a benchmark in the industry and can be replicated at scale. Swades Foundation’s strategy is to Engage, Empower, Execute and Exit. To engage rural communities with corporates, young urban India, not-for-profit organizations and governments, to empower communities to execute programs that transform their own lives, enabling Swades to exit and allowing the communities to serve as role models and change agents for the rest of the country. Swades works with a unique 360 degree, deep-intervention, inside-out model of development that focuses on holistic development covering all aspects of individual and community development through 5 verticals – Community Mobilistaion, Education, Agriculture & Livelihood, Health & Nutrition and Water & Sanitation
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