Mumbai, December 6th, 2014: The 1st ever YES BANK YES CULTURE Award was presented to Mr. Javed Akhtar today in Mumbai on the sidelines of the Times Lit Fest being held at the Mehboob Studios in Mumbai. The YES CULTURE Award has been instated to salute Indians across the globe for their exemplary contribution towards the Rich Indian Cultural Legacy.
Shri Javed Akhtar, a living legend, an icon of the Indian Film Industry and Urdu Poetry fraternity completes 50 years in the Indian Film industry and is considered a force to reckon with for his prolific contribution to Indian Literature and arts. He has won numerous awards through the years, the most renowned being the Sahitya Akademi Award 2013 in Urdu, India's second highest literary honour. Shri Javed Akhtar has won the prestigious Filmfare Award fourteen times, seven times for Best Script, and seven times for Best Lyrics and has won The National Award five times.
About YES CULTURE
YES CULTURE is an initiative by YES BANK , dedicated to the promotion and preservation of India’s cultural heritage. YES CULTURE envisions to be a Patriotic Promoter of Our Rich Indian Culture at a Domestic and International level, by generating awareness and support for Cultural Development.
About YES BANK Limited
YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment, vision & strategy of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving its organizational character as the Professionals’ Bank of India with the uncompromising Vision of “Building the Best Quality Bank of the World in India by 2020!
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