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YES BANK wins four awards at the 4th CMO Asia Awards for Branding & Marketing 2013

Recognized with the Brand Excellence |Marketing Campaign of the year | Best use of Social Media | Brand Builder of the Year awards

Mumbai, August 13, 2013:YES BANK, India’s fourth largest private sector Bank, bagged multiple recognitions at the 4th CMO Asia Awards for Branding & Marketing 2013, hosted by the World Brand Congress in Singapore. YES BANK was honored with the award for Brand excellence (Banking, Financial Services and Insurance sector), Marketing campaign of the year, award for best use of social media in marketing and Mr. Rana Kapoor, Managing Director & CEO, YES BANK Ltd. was conferred with the Brand Builder of the Year award.

The awards for excellence in Branding and Marketing witnessed participation from over 25 countries across Asia, and were presented across 37 categories.

On this momentous occasion, Mr. Rana Kapoor, Managing Director & CEO, YES BANK, said, “We are extremely pleased to have received these recognitions, which are testament to our brand excellence. Brand building is one of the key pillars of YES BANK’s foundation and our differentiated approach to the same is line with our mission of becoming the Best Quality Bank of the World, in India.”

YES BANK and Mr. Rana Kapoor have been honoured with three awards at the previous edition of these awards. Recently, the Bank has also been recognized as the “Most Trusted Investment Bank of The Year 2013 – India” at the Acquisition International’s 2013 M&A Awards, United Kingdom, ‘The Strongest Bank in India’ Award by the Asian Banker Magazine and was also amongst one of the top Indian organizations to feature in the top 50 Corporate Governance rankings by CLSA Asia-Pacific Markets, Asia's leading independent brokerage and investment group.

ABOUT YES BANK

YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India”.

For further information, please contact:

George Koshy
YES BANK
Ph.: +91 9819808042
Email: george.koshy@yesbank.in

Anil Mathew
Perfect Relations
Ph.: +91 9820480317
Email: amathew@perfectrelations.com

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