In association with YES FOUNDATION, its Social Development Arm; Encourages students to contribute towards bringing about a Social Change in India
Mumbai, November 14 , 2013: On the occasion of Children’s Day, YES BANK, India’s fourth largest Private Sector Bank, partnered with over 1000 schools across India for the YES!i AM THE CHANGE@schools initiative. YES!i AM THE CHANGE is the flagship initiative of YES FOUNDATION - the Social Development arm of YES BANK.
As part of the Children’s Day celebrations, winning short films created by filmmaker participants of the YES!i am the CHANGE program were screened at the schools to generate awareness on relevant issues facing the nation. Children were then encouraged to take individual pledges and volunteer their support towards bring about a social change in the community. Additionally, School Principals also signed a pledge that reinforced their school’s commitment towards the initiative.
Commenting on the initiative, Prerana Langa, CEO, YES FOUNDATION said, “Children are the future of India and can play an active role in its development. Today a host of social issues such as female foeticide, malnutrition, education etc., are hampering the progress of our nation. In partnership with schools, through YES!i am the CHANGE @schools, we created awareness to inspire and engage children with these significant issues . I take this opportunity to thank all the school principals and students who have wholeheartedly participated in this initiative and pledged their support to bring about the social transformation in India.”
YES FOUNDATION through its maiden initiative - YES! i am the CHANGE, provided the youth of the nation a platform to contribute to India’s social growth through filmmaking. It successfully mobilised over 2100 citizen filmmakers across India, who have made compelling short-films addressing social causes and NGOs. Shri. Amitabh Bachchan and YES FOUNDATION’s Chief Mentor, Mr. Rana Kapoor, recently felicitated the top filmmakers at a function in Mumbai.
About YES FOUNDATION
YES FOUNDATION (www.yesfoundation.in) is the Socially Responsible arm of YES BANK. The FOUNDATION was founded in December 2012 with a vision to contribute towards building an empowered and equitable India. The objective of the Foundation is to stimulate entrepreneurship, and innovatively use media initiatives for social transformation, to enable India’s inclusive growth and development.
About YES BANK LIMITED
YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India”.
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