- A YES-COMMUNITY initiative targeting over 100,000 citizens across India to celebrate National Voters Day
- Camps encourage citizens to cast their vote for the upcoming general election
Mumbai, January 28, 2014:: YES BANK, India’s fourth largest private sector bank, celebrated National Voters Day by conducting a unique “I Vote for a better India!” campaign in association with the Art of living, for citizens of India. YES BANK under its community engagement platform, YES COMMUNITY is conducting this Voters Awareness Camp with an objective to increase the awareness and importance of voting in our civil society, especially the youth and thereby develop a sense of responsibility towards the country.
YES BANK conducted the Voters Awareness Camp in all its branches across the nation, which witnessed enthusiastic participation. The participants took part in healthy discussions aimed at sensitizing them towards their voting rights and thereby enabling them to evolve into responsible and compassionate citizens.
Speaking about the event, Mr. Rana Kapoor, MD and CEO, YES BANK said “We are pleased to have launched this campaign, aimed at spreading the strong social message of participating in the democratic process of shaping nation’s future. The YES-COMMUNITY program is our pivotal social engagement program through which YES BANK endeavours to make a meaningful contribution to the needs of the local community that we are a part of. These span diverse areas such as Education, Women Empowerment, Health & Wellness and Senior Citizen welfare as we as social financial stability & literacy programmes. These engagements have indeed helped YES BANK build relationships with its immediate communities that go beyond transactional banker-customer relations to engender trust.”
YES BANK advocates inclusive public, social and sustainable environmental development, through YES-COMMUNITY- a unique community engagement initiative conducted across 500 YES BANK branches across all 28 states and 7 Union Territories of India. Every month, all YES BANK branches conduct activities in association with Residential societies, NGOs, Educational institutions, administrative bodies, Industry Associations and promote social development addressing the needs of the local community.
About YES BANK LIMITED
YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India.
YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India”.
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