Unique YES-COMMUNITY initiative targeting over 100,000 individuals to create awareness of food wastage on World Food Day
Mumbai, 31st October, 2013: YES BANK, India’s fourth largest private sector bank, under its community engagement platform YES COMMUNITY conducted a “Zero Hunger Childhood- STOP Food Wastage!” Signature Campaign to commemorate the occasion of World Food Day. Over 500 YES BANK branches conducted a signature campaign to create and spread awareness on Food Wastage; a major cause of hunger in India. More than 100,000 individuals across the country pledged to minimize food wastage and work towards reducing atrocities caused due to starvation.
Speaking about the event, Mr. Rana Kapoor, MD and CEO, YES BANK said “The YES-COMMUNITY program is our pivotal social engagement program through which YES BANK endeavours to make a meaningful contribution to the needs of the local community that we are a part of. These span diverse areas such as Education, Women Empowerment, Health & Wellness and Senior Citizen welfare as we as social financial stability & literacy programmes. The YES-COMMUNITY program also promote a sense of responsibility and awareness amongst over 7500 YES BANK employees. These engagements under YES-COMMUNITY have helped YES BANK build relationships with its immediate communities that go beyond transactional banker-customer relations to engender trust”
According to a recent World Bank report:
• Every year 1.3 billion tonnes of food is wasted worldwide
• Hunger is World No. 1 health problem
• India has 42 % of the world’s underweight children.
• 58.6 % of the children of 6–9 years and 77.9 % of the children of 10-13years are underweight.
YES BANK advocates inclusive public, social and sustainable environmental development, through YES-COMMUNITY- a unique community engagement initiative conducted across 500 YES BANK branches across all 28 states and 7 Union Territories of India. YES-COMMUNITY connects with all stakeholders in the Branch Serving Area (BSA) and builds a strong connect with the immediate community. Every month all YES BANK branches conduct activities in association with Residential societies, NGOs, Educational institutions, administrative bodies, Industry Associations and promote Financial Literacy & Inclusion, Child Education, Social and Environmental welfare, Women Empowerment, Health & Wellness.
About YES BANK LIMITED
YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India”.
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