Press Release

YES BANK Digitizes Maharashtra Government’s ‘ASMITA Scheme’ for School Girls and Rural Women on Women’s Day

Automates Subsidy Payments for Sanitary Napkins through the ‘ASMITA App’ in Maharashtra

  • YES BANK is digitizing the entire subsidy distribution process through ASMITA App making the process completely transparent, increasing convenience of purchase of napkins

  • ~2 crore direct beneficiaries of the digitization drive including school girls aged between 11 & 19 and Rural women

  • ASMITA App is available for SHGs to purchase napkins in bulk and pay through the integrated wallet

  • 1st State in India to completely digitize subsidy disbursement aimed at promoting menstrual hygiene management

  • Digital process aimed at increasing napkin usage from 17% to 75% in Maharashtra

Mumbai, March 8, 2018: YES BANK, India’s fourth largest private sector bank in partnership with the Government of Maharashtra’s Rural Development Department has launched the ASMITA App to entirely digitize the sanitary napkin subsidy distribution and buying process.

Under the scheme, the ASMITA App will be available to Self-help Groups to distribute sanitary napkins to over 7 lakh school girls aged between 11 and 19 studying in state government schools and to over 1. 75 crore women hailing from rural pockets of the state. 

Under the ASMITA Scheme, the Government of Maharashtra is driving better health facilities for women by increasing availability of subsidized sanitary napkins to school girls at Rs. 5 and increased availability to rural women at Rs. 24.20 (240mm) and Rs. 29.20 (280mm) per packet containing 8 napkins each. All school girls will be provided with ‘ASMITA Card’ for instant purchase of the napkins. 

YES BANK is empowering an entire community of women and girls in the state of Maharashtra by digitizing the complete subsidy process, by not just helping eliminate plausible misuse of the subsidy but also alleviating taboos associated with buying sanitary napkins,  helping women maintain better menstrual hygiene and improve school attendance.

Commenting on the development, Rana Kapoor, MD & CEO, YES BANK said, “YES BANK is privileged to be associated with the Government of Maharashtra and the ASMITA Scheme, given the phenomenal work done by them for welfare of school-going girls and women by subsidizing their basic health needs. As a leader in digital payments, YES BANK’s partnership with ASMITA Scheme will help revolutionize payments for health segment in India, also enabling end-to-end automation of subsidy payments in Maharashtra, making the state a leader in E-Governance, at par with global counterparts.”

Under the scheme,  Self Help Groups (SHGs) will be able to buy sanitary napkins directly from Government appointed manufacturers at subsidized rates through the ASMITA App and make direct payments through a wallet integrated with the app.  SHGs can load money in the wallet by visiting the nearest Aple Sarkar center and then sell the napkins at subsidized rates to school going girls who have been issued the ASMITA Card by the Government of Maharashtra. The process will also ensure wider distribution of sanitary napkins in rural pockets of the state. The entire subsidy management between government, SHGs and manufacturer will be seamlessly done by YES BANK’s digital cash management solution.

The ASMITA App is available for download on Google Play -


YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.

Ananya Chand
Ph.: Mob: +91 8374971018

Jyothi Goswami
Ph.: Mob: +91 9987036388

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