The significance of the Brahmaputra (a male river, also known as a Red River) arises as a result of its spatial positioning and perennial nature. Being one of the largest river systems on earth, it defines socio-cultural life in Assam, other North Eastern states and neighboring countries like China and Bangladesh. It is vital to irrigation, inland water transport, inhabited by a plethora of biodiversity and it sustains the major urban center of Guwahati – where it facilitates growth and development.
The Brahmaputra River led Assam to sustain its World Heritage sites and Mega Biodiversity hotspots and has been aptly coined as the ‘Life Line’ of Assam. The distribution of 5 National Parks and 20 Wildlife sanctuaries along the Brahmaputra River is vital to wildlife conservation and nature based tourism.. Its diverse Eco region sustained by various tributaries enables the growth of different forests types and is home to many endangered and threatened species – mammals such as the Great One-horned Rhinoceroses, Wild Water Buffalo, Royal Bengal Tiger, and Indian Elephant. The Red river is also home to the critically endangered Ganges dolphin. Uniquely, Assam is a land of 900 different species of birds.
In the year 2016, Assam redefined its tourism logo and punch-line as ‘Awesome Assam’, to enhance tourism in the state. Tourism in ‘Awesome Assam’ offers a treasure trove of Green Forests, Blue Hills, Red River and Colorfully Unique Cultures. The richness of Assam’s pristine landscape and tourism bouquet including tea estates, river, religion, adventure, culture and food, provides an unrivalled aura. Moreover, many tourist circuits of Assam presents a rich and educational tourism experience. A few of these circuits are: Kaziranga – Nameri – Dirang – Tawang – Bomdila – Tezpur – Guwahati; Guwahati – Cherrapunji – Shillong – Mawlynnong – Guwahati; Jorhat – Kaziranga National Park – Majuli – Sivasagar – Jorhat etc.
Slowly evolving as an Eco-tourism hotspot in India, Assam attracts a large number of nature lovers to witness its diverse and colorful regions.. To facilitate eco-tourism, river cruises and inland waterways are being conducted on the riverfront advocating a holistic amalgamation of citizen science and nature based ecotourism. Furthermore, the Majuli River Island which is the largest wetland river island in the world harbors a plethora of endangered avifauna. There are also several sites along the River to conduct bird-watching, such as the well-known Panidihing Bird Sanctuary.
Finally, the Karbi Anglong District is home to other key biodiversity rich sanctuaries such as the Nambor, Karbi Anglong and East Karbi Anglong Wildlife Sanctuary which are as important as the larger well known sanctuaries such as Kaziranga and Manas. Together, these sanctuaries facilitate tourism through the appreciation of wildlife. To complement on-going conservation efforts and in the spirit of corporate social responsibility, YES BANK had rolled out an awareness campaign on rhino conservation in association with Assam Government in 2014. Private sector efforts such as these combined with public sector vision ensure that eco-tourism opportunities are continued to be provided.
Government of India, as part of its ‘Look East Policy’, provides additional funds to develop infrastructure, which would further enhance the overall tourism Industry. Under the ‘Swadesh Darshan’ funds was allocated by the Center for five national parks in Assam – Kaziranga, Orang, Dibru-Saikhowa, Manas and Nameri. Moreover,
While keeping in mind the global agendas of the Sustainable Development Goals, the Climate Change and Biodiversity commitments of India, ensuring adequate conservation of natural capital along the Brahmaputra River is of the utmost priority. It is therefore not surprising that Majuli has in fact been declared as India’s first carbon neutral district and biodiversity heritage site. It is hoped that such initiatives will go a long way in ensuring Assam’s natural capital is conserved and its pristine landscape is maintained while enhancing further economic development.
The state’s natural capital has played a significant role in carving a unique cultural distinction and provision of livelihood to the local communities. In particular, Bamboo is so deeply imbibed in the state’s culture and traditional crafts that it is utilized for everything from housing to food. Assam can be presented as a ‘Bamboo Lab of India’, by showcasing the best practices and diverse products such as eco-cottages of Majuli etc. By building on this traditional familiarity and skills with the material, new emerging applications and products can be developed strengthening the state’s competitive and comparative advantage.
The river Brahmaputra is an ode to the rich coruscating bio-dome of Assam. It is an enabler of ecosystems consisting of bio diversities and rich socio economic cultures. Promotion of the Bhramaputra under the umbrella of ‘Namami Brahmaputra’ and ‘Awesome Assam’ is vital to building a rich and conducive atmosphere to propel the agenda of ecotourism and wildlife conservation. Moreover, adopting advanced technology and digital platforms would support the State’s ecotourism industry – to monitor, provide virtual experiences and create awareness - specifically for river tourism and logistics on the Brahmaputra. Moreover, identifying synergetic agendas between stakeholders – such as organizations, private players, local communities and the state government - would enable infrastructure development and catalyze private and global funding approach to ecotourism.
Digital Wallet with free Virtual card and UPI which can be used to send/receive money, mobile/DTH recharge, pay bills and much moreRead More