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Money Matters

Indian mobile industry

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Indian Mobile Industry

  • Total 996 million wireless subscribers PAN India across all operators

  • Total urban subscribers have risen to 577 million

  • Approximately 60 million 3G users and 165 million 2G users

Know Your Fellow Mobile Banking Customers

  • 36% banking customers are below 30 years of age, 57.8% are between 30-60 years and rest are above 60 years of age

  • 40% banking customers are businessmen or senior executive. 38% are mid-level employees

  • Mobile banking customers are proving to be the best adopters. They are increasingly adopting to online food ordering, grocery ordering, movies & entertainment, travel and mobile wallet

The Debutant: Mobile Wallet

  • The cashless transaction grew 6.95% over the last year

  • More than 40 million mobile wallet users are in India

  • 1/3rd of mobile users are less than 25 years of age

The m-Commerce Landscape

  • M-commerce accounts for 65% of total e-commerce traffic

  • M-commerce and mobile wallet are closely related. 70% m-commerce users have a m-wallet with them

  • Clothing accessories and electronics dominate the m-commerce landscape

Source: Research done by Agency Mogae

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