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Highlights

• The objective to launch SIMsePAY was to enable secured payments through feature phones
• Tap into mobile connectivity: Potentially the biggest digital banking channel in India

The Challenges

• Limited percentage of Smart Phones
• Less data connectivity enabled Smart Phones
• Security concerns of the consumers
• Patchy internet connectivity on Smart Phones
• Cost of doing transactions to the consumers

YES BANK’s innovative solution

With a view to provide mobile financial services YES BANK introduced a wafer thin SIMsePAY sticker. The sticker provides power of money on your SIM. It can be stuck on any type of SIM card and does not depend on the telecommunication service provider. It is very easy to use: Just put a sticker on original SIM in 3 simple steps: “Peel, Place & Paste “. Customer initiates transaction through his mobile. An SMS is triggered using mobile network in encrypted format. Post that the SMS is received by SMS Gateway. YES BANK routes the transaction to RBI/NPCI for NEFT and IMPS respectively. The beneficiary Bank credits the beneficiary and sends a confirmation back to YES BANK; YES BANK sends the confirmation SMS to the sender.

IMPACT of the solution

SIMsePAY can be used to perform for the following services

1. Person 2 Person Transfer
2. Person 2 Bank Transfer
3. Person 2 Merchant Transfer
4. Check Balance & Transaction
5. Mobile & DTH recharges, bill payments

Mobile phone has now become a must in daily life. SIMsePAY makes mobile payments available 24*7*365. The customers no longer need to visit the banks for transacting. Moreover the transactions are end to end secured. SIMsePAY can be distributed from multiple channels, ensuring higher reach through Co-operative banks, Co-operative societies, BC partners and NBFCs.