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E-tailers congregate to give buyers uniform product data

As per reports, the top retailers and e-tailers in India, have come together to work on standardising representation of product data across various offline and online retail platforms for consistency and uniformity. Key players retailers and e-tailers includes Amazon, Reliance Retail, Flipkart, Big Basket and the Future Group. The group has been formed under the aegis of GS1 India, a standards organisation set up in the country by the ministry of commerce & industry and other apex trade bodies.

Ravi Mathur, CEO of GS1 quoted, “standardisation, which would mean, sourcing data from a single database, would enable access to product information across channels seamlessly by both brick & mortar stores and online shopping portals. He added that for consumers, this also helps in providing a consistent shopping experience and product comparison across search engines.

The move is likely to enable seamless sharing of product data between manufacturers and the above listed companies. Moreover, it will also result in substantial lowering of admin costs which is currently incurred in data exchange individually with each retailer or e-tailer. The cost includes formats of images that need to be uploaded on portals and product data such as, net weight, dimensions, product classification, maximum retail price and description that needs to be shared.

According to the latest news reports, an Amazon India spokesperson confirmed the development. The spokesperson said, that they are exploring new ways to enhance the customer and seller experience on our marketplace.

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