YES BANK, India’s fourth largest private sector Bank, is proud to partner the 5th edition of the India Art Fair.
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Thursday, 31 January 2013 | 8:40 PM
YES BANK, India’s fourth largest private sector Bank, is proud to partner the 5th edition of the India Art Fair during January 31 - February 3, 2013 in New Delhi.
This remarkable Art Fair has brought focus to the rapidly growing Indian and global Art landscape and is today appreciated as one of the most unique events in the global Art calendar Continuing with the success of preceding years, this year too, the India Art Fair will witness participation of the best Art galleries and the most discerning Art connoisseurs, collectors and audiences from across the world, including several leading entities from India. Connoisseurs in the world of contemporary Art concur that Art as an asset class survived and thrived during and after the financial crisis of 2008, attracting many enthusiasts and investors alike. This has led to a surge in Art fairs, Art indices and financial advisory services specializing in Art investment, which has fuelled a renewed interest in Art. YES BANK's association with India Art Fair is part of the Bank's Retail and Wealth Management initiative, which seeks to promote the concept of Art as a long-term viable investment for customers who wish to diversify their portfolio by investing in alternative asset classes. The last decade has witnessed a significant interest in the Art culture in India as people are increasingly looking at Art as an investment option, thereby creating risk due to lack of knowledge, unrealistic valuations and unpredictable pricing. In this challenging environment for discerning Art lovers and investors, we employ our knowledge-based approach to create a transparent and sophisticated market environment for Art. We are also continuously striving to facilitate a responsible attitude to Indian and global Art, thereby generating greater confidence and sustainability in the valuation of Art works. YES BANK recognizes the enormous growth potential in the field of Art, and is proud to be the Presenting Partner of India Art Fair in its endeavor to spearhead initiatives which can foster creativity and promote the development of Art in the long run.
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