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Brand Pillars

Our ideologies that will always make us strive for the best at YES BANK

Brand Pillars

The YES BANK brand is built around key Brand Pillars, which epitomize the growing strengths of the Bank. All communication and advertising has been created around these key brand pillars.

  • Growth: YES BANK's core promise is growth for its internal and external stakeholders symbolized in ‘Say YES to Growth!’

  • Trust: YES BANK's Promoters, Investors, and Top Management team are all of the highest pedigree with a demonstrated track record, thus inspiring and establishing a Trust Mark – ‘Say YES to Trust!’

  • Human Capital: YES BANK has adopted a knowledge-driven, entrepreneurial management approach and offers financial solutions beyond the traditional realm of banking. YES BANK's top quality Human Capital represents the finest talent in Indian banking, chosen from India and abroad

  • Innovation & Technology: YES BANK is establishing the highest standards in customer service by adopting cutting-edge, innovative Technology. The only thing constant about technology used at YES BANK is Evolution

  • Transparency : YES BANK considers Transparency and Accountability to be of utmost importance. YES BANK has established one of the most stringent Corporate Governance norms

  • Responsible Banking : YES BANK has a vision to be the Benchmark Financial Institution for Inclusivity and Sustainability. YES BANK’s mission is to link CSR and Sustainable Development with stakeholder value creation through innovative solutions and services & weave sustainability principles into its core business strategy and processes

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