Agri & Rural Banking (ARB)

The Bank has a strong focus on sustainable business solutions for Agriculture and Rural Issues of the country. It is the Bank’s constant endeavour to support business initiatives and innovative strategies that help drive inclusive growth. ARB is the Bank’s specialized group focused on fulfilling the financial needs of agriculture and allied sectors. It extends a range of banking products and services to various stakeholders across the Agribusiness value chain. Despite a limited reach in terms of branch network in rural areas, the group has been able to consistently achieve Priority Sector Lending (PSL) targets for the last three years and has also generated surplus assets for selling down to other banks. This has been achieved by developing innovative financial models, some of which have won national and international recognition at various forums.