University and School Relationship Management
The UNIVERSITY & SCHOOL RELATIONSHIP MANAGEMENT (USRM) initiative is aimed at fortifying YES BANK’s stated mission to further evolve as the PROFESSIONALS’ BANK OF INDIA, and is designed to equip an encompassing knowledge sharing solution that will help propagate information about key developments in the Banking arena.
The program plays a pivotal role in building the YES BANK brand as a Preferred Employer of Choice amongst the Best Educational Institutions in India and abroad.
As a part of the Bank’s Talent Management and Employer Branding strategy several outreaching engagement activities are planned and executed with select B-Schools, Engineering colleges and Agricultural Institutes across the country and abroad through USRM, including:
Employer's Branding Initiatives across Top B-Schools in India :-
• YES BANK's growth story, key milestones, annual & quarterly results and select knowledge reports shared with target Institutions.
• Knowledge Partnerships – Guest Speaker Sessions / Workshops / Event participation at Top Educational Institutions.
• Target Schools / Universities invited to become our Knowledge Partners for select short live projects / business assignments.
Leverage USRM Brand Ambassadors and Alumni Network:
• Partnering Alumni meets / events.
• Periodic job postings on e-groups / alumni networks.