YES BANK SAEVUS Natural Capital Awards

We’re always planning for the future. In the process, sometimes we forget that the resources we need to truly protect are the ones that we seem to ignore: water, air, flora, fauna, and soil.

To truly acknowledge the link between natural resource consumption and economic development, conserving and protecting these resources is imperative. However, we only seem to appreciate and nurture an asset once we have assigned a monetary value to it.

‘Natural Capital’, simply put, is the economic value of nature. Therefore, calculations must take into consideration the intangibles, such as boundless beauty, as well as the tangibles, such as the cost per unit of a natural resource.

Starting from March 5, 2013, The YES BANK-Saevus Natural Capital Awards programme will endeavour to find, reward and showcase the finest natural capitalists of India, comprising individuals, groups and corporations that are dedicated towards spearheading biodiversity growth and environmental stewardship. Finalists and award winners will be felicitated at a high profile awards ceremony in New Delhi in July 2013.

The award categories:

•	Pixel Perfect Photograph of the Year Award – This award aims to celebrate the Indian nature and wildlife. These will have selections from soul-stirring photographs of wildlife moments and awe inspiring natural phenomena
•	Nature's Trailblazers Award - A signature award, this will honour original content through India’s best talent in natural history and wildlife photography. These will select stories and narrations by groups of individuals venturing into the unknown, unveiling the hidden patterns of nature
•	Eco Corporate of the Year Award – This will honour organisations that are working for the environment, ecosystems and affected communities

The eminent jury panel for the awards comprises of legendary Indian naturalists, photographers and environmentalists who have contributed in building natural capital.

Saevus, India’s premium wildlife and nature magazine, has, since its inception, enthusiastically brought stories to its readers that reveal the very core of nature. The magazine forms a bridge between the reader and the naturalists to make natural history accessible to everyone. Its vision is to delight readers with magical stories from the forests, while leading them to help conserve India’s natural resources.

YES BANK and SAEVUS are cognizant of the need to recognize and reward contribution towards conservation of Natural Capital, and have come together to institute the YES BANK SAEVUS Natural Capital Awards.

Please click on the link below for our special Awards microsite for more information on the program, important dates, competition rules and regulations and uploading your applications.

Online registration and applications start on the 5th of March 2013.